- Leading a team of 6 developers- Defined entire product from scratch using market research, competitive analysis and user-centric approach- Drove a 70% increase in funnel completion by optimizing the product flow for seamless integration with complex marketing systems.- Achieved 13% improvement in user engagement rate through the successful implementation of a much requested initiative.

Clippit is an android app for saving book quotes using OCR technology. Currently available in the Google Play Store and at clippitapp.com

- Full ownership over US Health & Medicare vertical.- Market research - competitors, government regulations, user types and use cases.- A/B Testing in owned & operated site - monitoring funnel and conversion rate.- Weekly calls with business partners to optimize performance.- Managing growth activities.

- Segmentation of user data across multiple verticals and optimizing performance based on user behavior.- Data analysis using Excel (Pivot Tables, Vlookup, etc.) to optimize and drive performance.- Full ownership of traffic, performance and revenue KPI’s in day-to-day work (Google & Bing ads).

Facebook Specialist & Content Management (9 mos.)- Launching and managing Facebook activity - designing wireframes for the FB platform, setting up and optimizing campaigns by analyzing performance reports, working to meet revenue goals. - Managing content ideation and prioritization processes, setting social strategy and guidelines for content team.Audience Development Team Leader (9 mos.)- Responsible for 4 person team - Monitoring performance, mentoring new employees, responsible for overall profit growth and margin improvement.- Managing content ideation and prioritization processes, setting social strategy and guidelines for content team.- Managed arbitrage campaigns on Facebook, Outbrain, Taboola, Revcontent and Yahoo Gemini, in daily budgets of up to $50k per platform.

- Directly managed over 70 client accounts for top publishers and brands.- Managed content campaigns for international audiences on social media. (Facebook/Instagram/Yahoo Gemini). Scaled budgets from $5K to $150K monthly.- Extensive knowledge in various campaign types: Audience development, arbitrage, E-commerce, leads & subscriptions and video ads.