First Israeli Olympic medalist with 20+ years of experience in entrepreneurship and international business development. Leader in the market in the development of marketing campaigns, concepts, and execution, most notable in sports.After more than 2 decades as a professional athlete, Yael Arad started her entrepreneurial career in 2001 in Branded Leisure Items for Children & Teens and since then she counts with numerous experiences in major sports market leaders. Since 2012, Yael Arad is also a member of the Marketing Committee and the Digital Technology Committee at the International Olympic Committee. In 2013, she also became a Board Member of the Israeli Olympic Committee and Chairwomen of the Sport Committee. International Sports Career: ● Winner of Olympic Silver Medal in Judo in Barcelona 1992. The first Olympic medal for Israel.● 5th in Atlanta Olympic 1996● European Champion 1993 and 2 bronze medals in other European championships (1989, 1990)● 2nd in World Championship (1993) and bronze medal in world championship 1991● Israel champion for more than 2 decades● Winner of more than 100 medals in the most important international sport events.