→ Collects and analyzes the needs of business teams for new projects→ Identifies, analyzes, and consolidates requests for website updates (back, mid, and front office)→ Participates in estimating development time and project costs in collaboration with business and technical teams→ Leads meetings with business teams to refine requests→ Participates in defining technical specifications→ Analyzes the challenges, context, and impacts of each project→ Prioritizes projects and ensures the consistency of requests→ Acts as the liaison between business teams and technical teams→ Monitors project progress and manages issues encountered by the technical team→ Ensures adherence to project schedules→ Oversees testing and ensures the follow-up of corrections→ Coordinates project deployment• Development and implementation of the SEO strategy

→ Development and implementation of the SEO strategy→ Development of the CRM strategy→ Management and monitoring of CRM projects in collaboration with technical and marketing teams→ Targeting, creation, sending, and monitoring of CRM/PRM email campaigns→ Monitoring performance, deliverability, and optimization of database segmentation and campaigns (A/B testing)→ Management of trigger campaigns (optimization of scenarios and templates)→ Management of email retargeting→ Management of data collection partners→ Analysis of the ROI of different acquisition sources

→ Development and implementation of the SEO strategy and action plans→ Technical recommendations (accessibility/crawl, internal linking, tagging, etc.)→ Semantic recommendations (content marketing, metadata optimization, etc.)→ Definition and implementation of a sustainable link-building strategy→ Management and monitoring of SEO projects in collaboration with technical and marketing teams→ Tracking, analyzing results, and reporting→ Raising awareness and training internal teams on SEO best practices→ Management of blog and social media strategy (Facebook, Twitter, Google+, Instagram, Pinterest)→ Management of external service providers (SEO agencies, PR agencies, writers, bloggers, community managers)

→ Development and updates of client and candidate databases through mailing campaigns→ Regular follow-up on the clients' recruitment needs→ Enhancing the company's online visibility→ Project management, creation of processes to facilitate the tracking of daily activities