As an accomplished marketing leader with over eight years of expertise, I excel in developing and executing strategic marketing initiatives that drive brand growth and sales performance. Currently, I hold the position of ATL Brand Marketing Manager at Daria Hamrah, where I specialize in Above-the-Line (ATL) advertising. My focus on traditional media channels—including TV, radio, newspapers, and billboards—ensures our brand secures a prominent and impactful presence in the market.In this role, I lead cross-functional teams in the execution of high-impact marketing campaigns that effectively convey our brand’s message to target audiences. I employ a robust data-driven approach to measure campaign effectiveness, allowing me to refine strategies continuously and optimize outcomes.Additionally, I strategically identify new marketing opportunities, manage budgets, and collaborate with top-tier advertising agencies and vendors to elevate our marketing efforts. My contributions are instrumental in enhancing the brand reputation of Daria Hamrah and driving the company's overall success.Previously, I founded Lithium Marketing, where I led a team of marketing specialists in delivering tailored solutions across diverse industries. Additionally, my tenure as General Manager at BlueLike equipped me with valuable insights into social media marketing, enabling small and medium-sized enterprises (SMEs) to enhance their online visibility and achieve significant sales growth.I am passionate about leveraging market insights and client feedback to develop innovative marketing strategies that resonate with audiences. I welcome opportunities to connect and explore how we can collaborate to elevate your brand's impact.
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Atl Brand Marketing ManagerDaria Hamrah Paytakht May 2023 - PresentTehran, Tehran Province, IranAs an ATL Brand Marketing Manager at Daria Hamrah, I am responsible for developing and executing marketing strategies that promote the company's brand and drive sales. My primary focus is on Above-the-Line (ATL) advertising, which involves traditional forms of advertising such as TV, radio, newspapers, and billboards.In this role, I work closely with the marketing team and other stakeholders to create, manage, and execute marketing campaigns that effectively communicate the company's message to target audiences. I am responsible for measuring the effectiveness of marketing campaigns by analyzing data and adjusting strategies as needed.In addition to these core responsibilities, I also identify new marketing opportunities, manage budgets, and collaborate with external advertising agencies and vendors. Through my efforts, I contribute to the growth and success of Daria Hamrah by building and maintaining the company's brand reputation. -
Founder And Marketing StrategistLithium Marketing Team Sep 2021 - PresentTehran, IranAs one of the co-founders and a marketing strategist at Lithium, a small, agile, and solutions-oriented marketing agency, my primary role is to create, implement and execute marketing strategies for our clients. My expertise is centered around target audience research, behavior-driven marketing psychology, and data analysis to drive effective marketing initiatives.Together with my team of exceptional professionals, we spearhead various integrated marketing campaigns that match the demands and goals of our clients. From concept development to final delivery, my efforts ensure that our clients receive top-notch services that meet and exceed their expectations.As a co-founder, I am involved in Lithium's operations. From team recruitment, training, and development to managing finances, I play a vital role in maintaining a culture of high-quality standards, efficient execution, and customer delight.My focus on data-driven marketing, user behavior, and analysis helps us stay on top of our game in a constantly evolving industry. We consistently deliver marketing solutions that yield desirable results with a vigilant and deep-rooted focus on our client's needs,We work closely as a small and agile team which means we wear multiple hats, which I do with passion and conviction.My experience as a co-founder and marketing strategist with Lithium is professionally and personally rewarding due to the close-knit team and innovative approaches. Working towards the agency's success, we continuously help businesses achieve tangible results and grow exponentially. -
Key Account ManagerKorosheh - کروشه Sep 2020 - Oct 2021Tehran, Tehran, IranAs an Account Manager at Korosheh, I had the opportunity to build and nurture relationships with our prestigious clients. My role was to serve as the primary point of contact between our agency and the clients and ensure we maintained transparent and fluid communication throughout the campaign.Working closely with the creative, production, and media teams, I crafted carefully deliberated and personalized marketing plans for each client. My main objective was always to ensure that campaigns were designed and executed to meet each client's unique needs and deliver the promised objectives.Being a natural communicator and having an organized and focused approach to project management was instrumental in leading my team toward executing successful campaigns for our clients. From the beginning to the end, I thrive on delivering projects successfully.As an Account Manager at Korosheh, I prioritized providing constant updates and feedback to clients. Building and maintaining deep relationships with all clients was the hallmark of our team's accomplishments, helping us achieve unparalleled success with all our campaigns.Through my experience at Korosheh, I honed my skills in executing effective campaigns, identifying target audiences, teamwork, and project management. The experience was an excellent opportunity that put me on the path to developing skills as a seasoned marketing professional. -
Freelance Marketing ManagerSamtik Travels Co Jan 2020 - Jun 2020Tehran Province, IranAs a freelance marketing manager for the travel agency, Samtik, my responsibility was to create and implement marketing strategies to promote the agency's services and special offers to potential clients. Working closely with the agency's executive team, I teamed up with them to develop marketing campaigns that enhanced the agency's visibility, built brand recognition, and ultimately drove sales.My duties extended to managing the agency's content marketing strategy, which included creating written content, blog posts, articles, and other materials to highlight travel industry trends while showcasing Samtik's services. Collaborating with the sales team, I helped identify new target audiences and created custom-fit messages to resonate with them.Using my expert knowledge in digital marketing, I was able to leverage various tools and platforms, including social media, email marketing, and SEO optimization. These allowed me to measure campaign success and adjust campaigns accordingly, constantly striving to increase Samtik's reach and conversions.Through my role as a freelance marketing manager, I strengthened my communication and organizational skills and developed an in-depth understanding of the travel industry and its customers. Working closely with Samtik's executive team, I built collaborative relationships that led to successful marketing strategies. All in all, by focusing on the client's needs, I was able to help Samtik achieve its goals, which yielded increased bookings and revenues for the agency. -
Product Marketing ManagerHuawei Feb 2017 - Jan 2020IranI gained extensive experience in operating and managing VAS product portfolios by considering customer feedback, business processes, organizational constraints, vendor product limitations, and other factors. I was responsible for coordinating the implementation of new products between carriers and technical teams, as well as developing seasonal and daily promotions to boost customer engagement and sales.As part of my responsibilities, I managed the entire product life cycle, from forecasting and business planning to monitoring product data and revenue. I developed and launched new services and solutions that met marketing requirements while being compatible with the current network structure and industry standards. I successfully delivered innovative products and services satisfying customer needs and generated significant revenue.Ensuring 24/7 service availability of mobile media content and infrastructure was a top priority in my previous role. Working closely with the technical services team, I ensured that all service-level agreements were in place and upheld, maintaining operational efficiency and business success.Throughout my tenure, I demonstrated strong skills in managing cross-functional teams, collaborating with external vendors, and providing strategic guidance for day-to-day operations. Based on this experience, I am confident in my ability to deliver successful marketing campaigns that drive revenue growth for a business -
Digital Marketing ManagerBehineh Iran 2015 - Jan 2017Tehran, IranI was responsible for planning and executing multiplatform digital marketing campaigns, owning our brand messaging strategy and standards. I also oversaw email marketing and lead nurturing efforts while working closely with the sales team on lead qualification, marketing-to-sales handoff processes, and more.My key responsibilities included planning and running conversion testing and other experiments, creating landing pages and other conversion opportunities to improve website traffic, lead generation, revenue attribution, and other important KPIs. To ensure the success of our digital marketing efforts, I developed and executed an ongoing content promotion strategy, acting as our community manager on our social media accounts. Working collaboratively with the leadership team, I was able to understand business objectives and revenue goals to develop a strategy that aligns with our plans.By proactively staying on top of digital marketing trends and news, I was able to inform future growth strategies and opportunities. Additionally, I acted as the owner of the website's performance, focusing on optimizing search and user experience.Reporting on critical results and other predetermined KPIs regularly, such as website traffic, lead generation, revenue attribution, and so forth, was an essential part of my role. Overall, my experience in planning and executing successful digital marketing campaigns, optimizing website performance, and staying ahead of current industry trends allowed me to deliver exceptional results for the company -
Software Development InternMahan Air May 2013 - Jun 2014Tehran, Iran -
Sales & MarketingMandegar Group Dec 2010 - Sep 2012Tehran, Iran
Yaghout Kasraeian Skills
Yaghout Kasraeian Education Details
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Marketing/Marketing Management, General -
Marine Biology And Biological Oceanography
Frequently Asked Questions about Yaghout Kasraeian
What company does Yaghout Kasraeian work for?
Yaghout Kasraeian works for Daria Hamrah Paytakht
What is Yaghout Kasraeian's role at the current company?
Yaghout Kasraeian's current role is ATL Brand Marketing Manager.
What schools did Yaghout Kasraeian attend?
Yaghout Kasraeian attended University Of Tehran, Islamic Azad University.
What are some of Yaghout Kasraeian's interests?
Yaghout Kasraeian has interest in Learning, Sales, Health, Teaching, Children, Education, Environment, Photography, Science And Technology, Human Rights.
What skills is Yaghout Kasraeian known for?
Yaghout Kasraeian has skills like Product Marketing, Market Research, Microsoft Office, Marketing, Marketing Strategy, Marketing Research, Research, Team Leadership, Sales, Negotiation, Windows, Powerpoint.
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