Kausa is an augmented analytics platform that automates data analysis using machine learning and helps businesses understand why their metrics are changing and make constant improvements.- Refined go-to-market strategy by identifying product-market fit across sectors and developing value proposition for target business units in each segment- Accelerated demand generation and drove pipeline growth by strengthening messaging and online presence and implementing targeted content strategies

Scribely is an accessibility solutions company, offering alt text for images and audio descriptions for videos to transform the way businesses visually engage with readers.- Conducted competitive research to refine Scribely’s go-to-market strategy and value proposition. - Created and implemented a new digital content strategy for the Scribely website and social media channels to generate more traffic and leads.

- Drove the conversation and engagement among C-level audiences through world-class content, dynamic marketing campaigns, and the introduction of new tech capabilities.- Played a key role in the integration of Periscope into McKinsey’s Marketing & Sales practice, leading the rebranding efforts and combining technical value proposition with consulting offering- Managed annual marketing budget and oversaw cross-functional teams and external agencies of up to 15 people

The Periscope By McKinsey platform combines world-leading Intellectual Property, prescriptive analytics and cloud based tools with expert support and training to drive and sustain revenue growth.- Developed and implemented a comprehensive marketing program for the whole Periscope By McKinsey data analytics solutions portfolio, overseeing 25+ solutions globally.- Shaped go-to-market strategy for individual solutions, defined the value proposition and messaging, and orchestrated product marketing collateral to boost product adoption.- Owned the content program, including global publishing and digital marketing content, and PR efforts in the US and Europe creating compelling stories to elevate reputation in the market.- Planned and executed numerous events across Europe, US, and Asia to nurture leads and drive pipeline growth

Responsible for leading the Istanbul-based marketing team on internal and external communications through weekly work planning, aligning with other functions/regions, and coaching marketing and design team members. Industry Analysis - Regular research of banking, travel and retail sectors, mobile technologies, and design trends to cultivate new product marketing strategies internally and to leverage the findings as industry reports externally. Turkey strategy report which formed basis of MEA region’s commerce-led outreach plan. “Mobile Banking in Turkey” and “Turkey’s Digital Wallet Ecosystem” reports were published in over 200 Turkish media outlets including Webrazzi, DigitalAge, Hürriyet and PSM Mag.Email Campaign Management - Execute push marketing plans via demand generation campaigns and external newsletters to build brand awareness and drive customer leads to MEA sales team. Support and expand the reach of the campaigns using social media. Execution of 20+ email campaigns sent to various segments of the 10K database. Leveraged Marketo, SalesForce, Constant Contact and Mailchimp tools.Corporate Event Planning - Manage annual company event budget on a quarterly basis, including negotiation of sponsorship deals and production of conference collateral, including company brochures, product datasheets, and video assets. Responsible for the strategy development and management of key corporate events and sponsorships. Led Turkey’s first mobile development bootcamp, CodeCamp Istanbul in September 2014 and Turkey’s first Google Glass workshops in November 2013. Product Marketing - Crafted the messaging and positioning of Monitise MEA products to be featured in case studies, sales presentations, websites, brochures, and App Store submissions. Created video marketing collateral showing product use case, value proposition, and testimonials; including customer interviews with leading executives in Turkey.

Corporate Communications - Acted as a liaison between the management team and Marjinal Porter Novelli PR agency. Drafted opinion pieces on mobile technologies and award applications for company products, executed media campaigns with key clients such as Turkish Airlines, TEB BNP Paribas Turkey and Pegasus Airlines. Was also responsible for the communications around Monitise acquisition of Pozitron in 2014. Notable coverage from leading publications included TechCrunch, Forbes, Fortune, Hurriyet, Milliyet and MobilePaymentsToday.com. Winner of “Red Herring Europe Top 100”and The Banker’s “Tech Project of the Year” awardsProject Management - Managed Biletix (Ticketmaster Turkey) and Is Sanat project delivery, from app design and development to testing and monitoring user feedback. One of the first Passbook integrations for an event platform in Turkey.

Handle web presence of Pozitron by creating content for Facebook, Twitter, Blogger and company websitePrepared for and lead company strategy workshops to map out future strategies Account and Project Manager for Biletix and Garanti Takvim accounts, coordinating the development processDraft articles for media outlets and prepare company presentations for industry events and client meetingsRepresent Pozitron at industry events and explore marketing opportunities such as competitions and panelsCreate product videos introducing and promoting Pozitron mobile applications

Drafted media alerts and press releases for the upcoming events of Brave New Foundation Assisted with the company events such as movie screenings, voter registration drives and press conferences Uploaded videos and articles on both BNF website and campaign pages on social networking websites Researched and contacted reporters to cover BNF events using Cision Point

Held focus groups to gain insight about perceptions of State Farm and insurance industry among young adults Created a campaign strategy that will attract the attention of young adults and create a need for insurance Tested responses to different creative productions to evaluate the impact of the campaign

- Assisted Art Directors by identifying and procuring visual images to create the intended impact on the target audience in print advertisements; Clients included CarrefourSA, Eti, Avea- Formulated recommendations for new product names, and presented rationale in company-wide workshops

- Conducted research and compiled data on WET Design’s target audience and business competitors, developing recommendations around how campaign can be differentiated in a competitive market- Assisted event moderator in facilitation of brainstorming sessions on presentation day, including developing talking points and key questions, based on accumulated market expertise

Assisted website updates and organization of the websiteConducted market research to provide information to future clients