Yago Amerlinck Huerta Email and Phone Number
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Born in Mexico and lived all over the world. Got a scholarship to Columbia, so I moved to NYC; worked in digital strategy for 5 years, then decided to become an entrepreneur - first with Wyst, and now with Mexico Industries.I have a wealth of experience in strategy consulting, business development, product development, digital strategy, online marketing & analytics, mobile media, social media, market research and sales. I have a keen eye for a good business opportunity, and am a self-starter who gets things done and definitely thrives under pressure - so I'm generally the guy people turn to when something blows up, which is both a blessing and a curse. I'm reasonably creative and can generally be relied upon to come up with some pretty out-of-left-field ideas, some of which can be useful and transformative, and the rest of which are rather hilarious. All in all a value-add, I'd like to think.I'm passionate about history, travel, music, film and digital media, and am fluent in four languages (six if I push it) but can curse in many more. Mine is a global outlook, having lived in Mexico, New York, Rome, Spain and Switzerland. I have a healthy sense of humor and am passionate about my work.SPECIALTIES: • Business development. Market sizing, modeling & analysis, partnership & acquisition strategy. • Product development & design. Deep expertise in the mobile space, social media & digital strategy. • Management and teamwork. Excellent communication and public speaking abilities.• Microsoft Office suite. Digital analytics & research (Omniture, DoubleClick, Google Analytics, etc).
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Chief Marketing OfficerDiri Oct 2020 - Present -
Co-Founder & Managing PartnerMexico Industries Mar 2013 - PresentMexico City, MexicoMexico Industries is a strategic advisory & ventures group that builds startups & brings foreign firms to Mexico• Spearheaded advisory and business development initiatives across the tech, energy, real estate and infrastructure verticals. • Clients and partners include major energy & infrastructure operators, real estate development firms & investment funds, luxury services companies, major consumer products companies, and tech labs & startups.• Led long-term consulting projects, negotiated business development partnerships & hosted trade delegations. Interfaced with government functionaries at all levels, from ambassadors to governors, cabinet ministers and mayors.• Developed pitch books, performed market research, launched long-term consulting projects, negotiated contracts, executed investments & hosted trade delegations with CEOs, mayors, congressmen, governors and cabinet-level ministers from numerous countries.• Extensive experience building & managing startups in the tech, consumer products and services verticals.• Created Mexico Industries Ventures, a seed-level investment vehicle and startup incubator, launching startups such as Karma Skin and Eita Beneficios, among others. Currently building inMedia Studio México, a tech innovation lab that develops virtual reality experiences for brands like Coca-Cola & Disney. -
Entrepreneur In ResidenceDux Capital Dec 2017 - Dec 2019 -
Startup MentorStartupmexico Jun 2017 - Aug 2019Mexico City Area, Mexico -
Co-Founder & Chief Product OfficerWyst Mar 2011 - Mar 2013Brooklyn, NyCofounded and launched Wyst, an iPhone app that allows users to share stories and experiences relevant to specific locations• Collaborated in raising $300k+ in seed capital. Developed product concept, financial models & pitch books.• Led product development across 10 iterations of the app, managing a team of 5 developers & designers.• Key metrics: 45% user retention, 1.9 unique sessions/user/day, 14,000 app invites sent by users.• Implemented social media marketing & PR strategy, attaining userbase of over 70,000 users in 100+ countries and receiving positive media profiles by Forbes, Yahoo, CBS, The Atlantic, Village Voice et. al.• Acted as keynote speaker at tech conferences, and won pitch competitions in New York City, Mexico City and Hong Kong.• Executed strategic transition to white-label business model, selling Wyst geofencing tech to third parties. -
Associate Director - Digital Strategy & Analytics ConsultingDigitaslbi_Us Feb 2007 - Feb 2012Greater New York City AreaDigitas is the world’s largest digital advertising agency, and a market leader in digital strategy consulting & analytics• Took part in numerous strategy projects, from market sizing and opportunity analysis to acquisition strategy and business development. – Advised clients on potential partnerships & acquisition targets, and collaborated in the development of American Express’ partnerships with Facebook, Foursquare & Groupon. Developed the launch strategy for new businesses, as well as multichannel customer communications & CRM. – Developed CBA models and channel valuation analyses. Created a revenue model for a $350 million dollar initiative. – Elaborated reports on best practices in usability & site design, mobile strategy, emerging technologies and social media tactics.• Managed implementation of digital analytics & performance research for campaigns across American Express, NY Times, Mars & Samsung. – Extensive experience developing measurement strategies, implementing site- & media-level tagging, and overseeing brand impact studies. – Created and presented performance reports, developed campaign insights and provided optimization recommendations.• Assisted in the launch of a new agency capability focused on social media marketing & insights. – Contributed to development of an agency POV on social media measurement, developing new research solutions & metrics. -
Management & Financial Services InternUbs Wealth Management Sep 2005 - Nov 2005Greater New York City Area• Participated in portfolio management and construction of asset allocation plans, performing research on funds & securities• Analyzed the status of equity positions and stop orders, handled buy/sell orders, elaborated client presentation materials -
Project Analysis InternLeusis Consulting Jun 2005 - Aug 2005Mexico City Area, Mexico• Expedited implementation of management and technology initiatives, performed industry analysis and market research• Analyzed firms' business models and financing options, met with representatives and facilitated government relations
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Production InternKiller Films Inc May 2005 - Jun 2005Greater New York City Area• Assisted in the elaboration of budgets and schedules. Undertook office management and accounting responsibilities• Maintained the film development archive, created a master file perpetuity list for both active and passive projects• Led the Killer intern team in personal assignments, training, logistics, project research and event planning -
Development & Acquisitions InternToshiba Entertainment Jan 2005 - May 2005Greater New York City Area• Submitted project proposals, elaborated cast and director lists, evaluated writers for possible assignments• Performed research into source material for adaptation or remake potential, as well as for projects currently in development• Wrote coverage and assessed projects’ market potential for international distribution
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International Sales & Distribution InternFocus Features Jan 2004 - May 2004Greater New York City Area• Worked with the Focus Features international sales team in the run-up to AFM and Cannes industry conventions• Capitalized on multilingual fluency in monitoring foreign distributors. Elaborated sales materials & pitch books• Analyzed distribution strategy and costs, performed comparative analysis, and provided performance forecasts
Yago Amerlinck Huerta Skills
Yago Amerlinck Huerta Education Details
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3.2 Gpa -
Institut Saint Dominique Des Français - Rome, ItalyFrench Baccalauréat, Mention Bien -
Instituto Cumbres MéxicoElementary & Middle School
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École Chantemerle - Blonay, SwitzerlandMiddle School
Frequently Asked Questions about Yago Amerlinck Huerta
What company does Yago Amerlinck Huerta work for?
Yago Amerlinck Huerta works for Diri
What is Yago Amerlinck Huerta's role at the current company?
Yago Amerlinck Huerta's current role is Entrepreneur, investor, gentleman-flâneur.
What is Yago Amerlinck Huerta's email address?
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What is Yago Amerlinck Huerta's direct phone number?
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What schools did Yago Amerlinck Huerta attend?
Yago Amerlinck Huerta attended Columbia University, Institut Saint Dominique Des Français - Rome, Italy, Instituto Cumbres México, École Chantemerle - Blonay, Switzerland.
What skills is Yago Amerlinck Huerta known for?
Yago Amerlinck Huerta has skills like Digital Strategy, Digital Media, Analytics, Online Advertising, Omniture, Online Marketing, Social Media Marketing, Strategy, Web Analytics, Social Media, Start Ups, Competitive Analysis.
Who are Yago Amerlinck Huerta's colleagues?
Yago Amerlinck Huerta's colleagues are Luis Arturo Sánchez Davila, Iker A., Selma Reséndiz, Jorge A. Hernández, Gabriela Lopez, Gibran Tapia, Joseph Peña.
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