Yago Hernandez Gonzalez

Yago Hernandez Gonzalez Email and Phone Number

Media Strategy and Advertising Communication | Web Publisher @
Yago Hernandez Gonzalez's Location
Madrid, Community of Madrid, Spain, Spain
Yago Hernandez Gonzalez's Contact Details

Yago Hernandez Gonzalez work email

Yago Hernandez Gonzalez personal email

n/a
About Yago Hernandez Gonzalez

I’m a wide experienced marketing professional in the advertising sector lucky enough to have done so many different things as well as work with and learn from many different people. I got a degree in Economics but I chose to turn my professional fate and started to work at a multinational market research company while I was studying a Masters Degree in Marketing. I continued researching and getting insights at a media agency within a multinational advertising group where I spent the following 2 decades. During that time, another plot twist made move to the strategy and media planning area to manage client accounts and reached a senior position as Business lead / Client Services Director, focused on connecting communication strategies and integrated media plans (digital and offline) with our client's business.I have had the opportunity to work with all kinds of clients, both local and international, in multiple sectors (Retail, Entertainment, Technology and Communications, Consumer Goods, etc.) as well as leading teams of many people, both in direct management and coordination, in my office and in others located in other countries.I started to collaborate as a writer in elperfildelatostada.com alternative music website, a non-profit digital project which I now lead thus doing something utterly new. New experiences and learning something new are part of my day to day. To think, investigate, collaborate, and always keep learning.Looking forward to facing new challenges and open to them being related to what I have done or learning something totally different and renewing myself.

Yago Hernandez Gonzalez's Current Company Details
EL PERFIL DE LA TOSTADA

El Perfil De La Tostada

Media Strategy and Advertising Communication | Web Publisher
Yago Hernandez Gonzalez Work Experience Details
  • El Perfil De La Tostada
    Director And Publisher
    El Perfil De La Tostada Sep 2022 - Present
    Madrid, Comunidad De Madrid, España
    Responsible for the web specialized in alternative music www.elperfildelatostada.com. Some of the tasks are those related with managing with artists and communication agencies, creating content (concert reviews, musical works reviews, interviews with artists and other professionals in the sector), coordinating with the editors, social media communication and web analytics.
  • Phd Media Spain
    Brand Lead (Business Lead)
    Phd Media Spain Apr 2020 - Oct 2023
    Madrid Y Alrededores
    Directly responsible for the relationship of the agency with our clients (service delivered, contracts, etc.) as well as the strategy and media planning oriented and connected to their business.Managing almost all of the clients portfolio at PHD Madrid offices (LG, HP, Pokerstars, Porsche, SC Johnson, Manomano, among others). Leading a 15 people team.
  • Omd España
    Brand Director (Account Director)
    Omd España Jan 2009 - Apr 2020
    Madrid Area, Spain
    Leading strategy, digital and traditional media and comms plans for clients such as McDonald's, KIA Motors, Leroy Merlin, Hasbro, Brugal Rum (Maxxium), Toshiba or Hankook.Managing clients such as McDonald’s, Hasbro, Leroy Merlín, KIA Motors Ibérica, Ron Brugal, Hankook, PSOE and hTC. Led an 11 people team Leading a multidisciplinary Digital and Offline team as well as the process to merge both disciplines since 2012Experience in leading national and international pitches.
  • Omnicom Media Group Spain
    Strategic Research Director
    Omnicom Media Group Spain Jan 2001 - Dec 2008
    Led the research area focused on market and consumers in order to support campaign strategies for the many clients of OMG holding.Heading a 3 people team.Working for each agency and their clients.
  • Millward Brown
    Market Research Executive
    Millward Brown Apr 1999 - Jan 2001
    Madrid Area, Spain

Yago Hernandez Gonzalez Education Details

Frequently Asked Questions about Yago Hernandez Gonzalez

What company does Yago Hernandez Gonzalez work for?

Yago Hernandez Gonzalez works for El Perfil De La Tostada

What is Yago Hernandez Gonzalez's role at the current company?

Yago Hernandez Gonzalez's current role is Media Strategy and Advertising Communication | Web Publisher.

What is Yago Hernandez Gonzalez's email address?

Yago Hernandez Gonzalez's email address is yago.hernandez@hp.com

What schools did Yago Hernandez Gonzalez attend?

Yago Hernandez Gonzalez attended Universidad Autónoma De Madrid, Universidad Complutense De Madrid.

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