Having worked in Marketing and Advertising for 12 years, I have always aimed to use my knowledge to create greater change in the world. With experience in consultancies, venture capital, and startups, in Brazil, United States and Europe, I have been learning about organizations, marketing, and leadership, while studying the needs and actions to combat the climate change and create social disruptions through innovation.In 2024, I decided to shift my career towards the regeneration of biomes, the preservation of indigenous cultures, and the transformation of social organizations.In this year, I founded Purpy, a social innovation studio with the mission of facilitating innovation in the face of the world's challenges.As well, the De Volta à Terra, an agroforestry organization with the mission of regenerating large areas through agroforestry communities and human-ecological reintegration, coleading a social transformation through forest regeneration and carbon stocking.I am also the Director of the Aldeia do Futuro Project, a non-profit organization that I have been leading with Ika Yubē Huni Kuin, aiming to rescue and promote indigenous communities.Helping people and organizations reinvent themselves for a more responsible and regenerative world is a fundamental part of my life and work today.