Yahaira Hernandez Email and Phone Number
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Yahaira Hernandez personal email
Yahaira Hernandez phone numbers
Since 2014, I have practiced strategic marketing for local and national businesses, including storytelling content, public relations efforts, social media management, B2B and B2C marketing, competitive analyses, copywriting and marketing research.
Texas A&M University Higher Education Center At Mcallen
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Communications Specialist IiiTexas A&M University Higher Education Center At McallenMcallen, Tx, Us
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Communications Specialist IiiTexas A&M University Higher Education Center At Mcallen May 2023 - PresentMcallen, Texas, United States -
The Galleria - Assistant Director Of Marketing & Business DevelopmentSimon Property Group Mar 2021 - Nov 2022Houston, Texas- Supervised The Galleria’s marketing team, which promotes more than 400 stores and restaurants on various platforms, including The Galleria website, 36 on-mall digital directories, email database and multiple social media accounts.- Closely collaborated with the public relations agency of record to oversee, write, proofread and approve press releases and pitching timelines, supplied mall marketing assets, strategized media and influencer lists and coordinate media visits to maximize media coverage.- Utilized Sprout Social for strategic social media efforts that included collaborating with Simon corporate and corporate retail brands to promote center events, store and restaurant openings, collection launches and sponsored influencer content.- Maintained marketing budget to effectively plan and promote The Galleria marketing efforts under Simon brand guidelines, including center events, programs, consumer-facing email blasts, advertisements and paid social media.- Completed robust marketing campaign recaps for local team and corporate executives to highlight recent events and program content and metric results, including advertising, website content, social media analytics, email blasts and media placements. -
The Domain - Marketing AdministratorSimon Property Group Sep 2017 - Mar 2021Austin, Texas- Supported Marketing Director at The Domain with the planning, promotion and implementation of mall events, many tactics being grassroots efforts in partnership with corporate dining and retail brands and philanthropic organizations.- Managed multiple social media accounts for The Domain by producing engaging, organic content, monitoring social activity and utilizing Canva to design interactive posts and Salesforce Social Studio to schedule content. - Maintained strong partnerships with corporate retail and restaurant brands by consistently collecting and utilizing supplied assets to promote new collections and menus on mall social media channels, website and email blasts.- Performed weekly website and social media audits and updated content in a timely manner to provide shoppers with the most up-to-date information.- Proofread and distributed quarterly newsletters informing more than 100 retail managers about center news, upcoming events and mall management updates.- Assisted in organizing and taking hundreds of high-quality proof-of-performance photos of mall advertising and promotional on-site activations.
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Assistant Account ExecutiveSnackbox Apr 2014 - Sep 2017Austin, Texas Area- Supported agency team with representing more than 20 public relations and social media clients, duties included building targeted media lists through Cision, pitching creative story ideas to reporters, coordinating media interviews, writing executive bios, strategizing social media content and producing campaign reports. - Earned hundreds of quality media placements for clientele, including many local TV interviews and ghostwriting dozens of articles on publications including Inc.com, BlackEnterprise.com, Austin Woman Magazine.- Interviewed clients and customers to write and repurpose storytelling content, including press releases, bylined articles, blogs and case studies.- Prepared organic social media content and strategy for clients, efforts included preparing engaging social copy, hashtag research, daily social media monitoring and building analytic reports. - Meticulously researched and presented awards and speaking engagement opportunities to further promote clients. -
Public Relations InternSnackbox Jan 2014 - Apr 2014Austin, Texas Area- Prepared comprehensive public relations and social media account analysis and research reports to measure success of campaigns.- Assisted team by preparing written materials such as press releases, blogs and fact sheets.- Prepared strategic content calendars for multiple social media platforms including Facebook, Instagram, Twitter and Pinterest.- Built customized local and national media lists for effective pitching.- Created and distributed weekly Snackbox newsletters to public relations and social media clients using MailChimp.
Yahaira Hernandez Skills
Yahaira Hernandez Education Details
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Communication Studies
Frequently Asked Questions about Yahaira Hernandez
What company does Yahaira Hernandez work for?
Yahaira Hernandez works for Texas A&m University Higher Education Center At Mcallen
What is Yahaira Hernandez's role at the current company?
Yahaira Hernandez's current role is Communications Specialist III.
What is Yahaira Hernandez's email address?
Yahaira Hernandez's email address is ya****@****mon.com
What is Yahaira Hernandez's direct phone number?
Yahaira Hernandez's direct phone number is +151268*****
What schools did Yahaira Hernandez attend?
Yahaira Hernandez attended Texas State University-San Marcos.
What are some of Yahaira Hernandez's interests?
Yahaira Hernandez has interest in Social Services, Children, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Yahaira Hernandez known for?
Yahaira Hernandez has skills like Microsoft Office, Microsoft Excel, Microsoft Word, Powerpoint, Customer Service, Research, Teamwork, Social Media, Public Speaking, Cisionpoint, Google Docs, Editing.
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Yahaira Hernandez
Atlanta, Ga5asu.edu, msn.com, emory.edu, hotmail.com, ideasunited.com1 +148055XXXXX
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