Yahssain Khan Email & Phone Number

• Leads comprehensive paid media strategy and operations (including media planning, execution/buying, daily management, optimization, and reporting) across Meta, LinkedIn, Snapchat, Google, and more
• Develops overall creative strategy, writes detailed creative briefs, and directs internal creative team to establish consistent flow of new paid media assets to drive channel growth/engagement
• Conducts strategic A/B testing of landing pages, ad creative, and copy to maximize campaign performance
• Collaborates with internal teams to ideate and develop multi-channel campaigns
• Diagnoses and resolves issues related to ad performance, conversion tracking, and attribution

• Executed paid media campaigns on behalf of B2B & B2C clients, while ensuring campaigns met or exceeded performance benchmarks
• Created and maintained regular reporting to articulate multi-channel performance and drive data-driven strategies
• Managed day-to-day tasks and communication with external partners to ensure deliverables are being completed in a timely manner
• Diagnosed and resolved issues related to campaign performance, conversion tracking, and attribution

Raleigh, North Carolina, United States

• Managed paid social media, paid search, programmatic, broadcast, radio, print, and out-of-home campaigns on behalf of clients, while ensuring campaigns were effectively meeting performance KPIs
• Collaborated with between internal and external partners to manage creative assets and media vendors to ensure campaigns launched on time
• Issued media requests for proposals (RFPs), entered media purchases in appropriate systems, reconciled media invoices, and confirmed proof of campaign performance with media vendors
• Tracked spending and updated media budgets of up to $1.1m per year across paid media channels

Raleigh, North Carolina, United States

• Answered incoming phone calls to assist with customer service needs, including answering questions, taking messages, and transferring calls to appropriate staff members
• Managed check-in and walk-in appointment process for students, staff, faculty, and visitors
• Provided administrative support by completing data entry tasks, copying/scanning documents, filing, maintaining databases, and scheduling appointments

Winston-Salem, North Carolina, United States

• Created an image library with curated images, social media content, logos, and color swatches with 3300+ files to support wholesale marketing initiatives
• Directed wholesale catalog creation process by reducing the time it takes to review proofs/discuss changes and establishing a new way to submit feedback using annotated PDF documents
• Implemented Basecamp to ensure department deadlines were being met while improving the flow of communication between marketing, sales, and external creative agencies

Raleigh, North Carolina, United States

• Consulted with a team of professional staff members and Student Coordinators to recruit, interview, and select 41 Orientation Leaders
• Supervised and trained Orientation Leaders in small group facilitation, customer service, and public speaking skills
• Developed and executed editorial calendars to strategically plan posts for the New Student Programs Twitter and Instagram accounts while receiving over 100,000 impressions per month

Raleigh, North Carolina, United States

• Facilitated small group discussions on diversity, inclusion, student involvement, and transitioning to the university to ensure incoming students felt welcomed and valued at the university
• Collaborated with Orientation Leaders and New Student Programs staff to develop facilitation, public speaking, and customer service skills
• Served as a panelist to answer questions, share personal experiences, and connect program participants to campus resources
• Represented North Carolina State University in a professional manner while welcoming ~13,000 students and family members to the university

Bachelor Of Science - Bs, Business Administration, 3.72

Concentration: Marketing Minor: Psychology Business Analytics Honors Program

Associate In Arts (A.A.), 3.88