Wendy Chang Email & Phone Number

France

Boulogne-Billancourt, Île-De-France, France

Marketing & Communication:- Conducted SEO audits and optimized website content translation (FR-EN-CN).- Managed Google Ads campaigns for European and US markets.- Implemented social media strategies on social media.- Coordinated on-site support for international trade shows. (EuroShop, RTS, franchise trade shows...)- Created communication materials including flyers, roll-ups, brochures, and email campaigns.2. ESG / CSR / Sustainable Development… Show more Marketing & Communication:- Conducted SEO audits and optimized website content translation (FR-EN-CN).- Managed Google Ads campaigns for European and US markets.- Implemented social media strategies on social media.- Coordinated on-site support for international trade shows. (EuroShop, RTS, franchise trade shows...)- Created communication materials including flyers, roll-ups, brochures, and email campaigns.2. ESG / CSR / Sustainable Development Specialist:-Currently leading the development of the Group's comprehensive ESG long-term strategy.- Managing ESG reporting across the Group, including the implementation of related policies.- Responsible for overseeing ESG reporting efforts, with a particular emphasis on measuring and mitigating GHG emissions.- Demonstrating expertise in responding to CSR/ESG questionnaires, such as customer tenders, EcoVadis, and CyberVadis, earning a Bronze award in EcoVadis rating.- Successfully advocating for the Group's membership in the UN Global Compact, aligning the organization with global sustainability principles.- Leading the GRI standards and SDGs mapping in accordance with ESG annual report. - Organizing and executing initiatives to promote CSR activities within European subsidiaries, notably leading efforts in Too Good To Go and the volunteer project in Amsterdam.-Developing and delivering CSR-related manuals and training programs to educate and engage employees. Show less

Ville De Paris, Île-De-France, France

• Stratégie marketing digital sur 3 ans (Budgets, Ressources, Devis et Plan Marketing) dans le cadre de la mission de consulting.• Stratégie SMO/ SMA, conçu un calendrier éditorial. • Audit SEO complet et UX du site afin d’optimiser le parcours client et l’indexation. • Cocon sémantique. • Stratégie de Content marketing en fonction des personas.• Stratégie Paid Media (SEA, Affiliation, Display, Comparateurs et Marketplaces)• Recommandations… Show more • Stratégie marketing digital sur 3 ans (Budgets, Ressources, Devis et Plan Marketing) dans le cadre de la mission de consulting.• Stratégie SMO/ SMA, conçu un calendrier éditorial. • Audit SEO complet et UX du site afin d’optimiser le parcours client et l’indexation. • Cocon sémantique. • Stratégie de Content marketing en fonction des personas.• Stratégie Paid Media (SEA, Affiliation, Display, Comparateurs et Marketplaces)• Recommandations d’outils de tracking et mise en place reporting (KPIs + Google Analytics) Show less

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

Taipei City, Taiwan

Certification Stratégie Marketing Digital, Marketing, Certifiée

- Benchmark - SEO - SEA - Social et Influence marketing - Content Marketing - Paid Media - Emailing d'acquisition et de fidélisation.

Master, Women'S Fashion Media

French

Bachelor Degree, Journalism & Communication