Yahui Tan Email & Phone Number

Malaysia

Kuala Lumpur, Malaysia

In charge of upholding the company's marketing communications, leading the following areas:- Branding building and development, communicating the brand positioning statement and core values- Marketing communications content development on multiple platforms, both online and offline, ensuring that the brand is communicated to the public and stakeholders to highest standards- Pitch deck creation for keynote speakers and fundraising initiatives- Public relations, handling media liaison, press launches and events- Direct response marketing, landing page conceptualisation and Facebook advertising strategy- Analysing Facebook ad performance and pivoting the strategy as and when required- Inbound marketing, building the company's online and offline presence across key platforms

Kuala Lumpur, Malaysia

Founded The Author Company, a coherence of the founders’ experience in marketing communications, public relations, training and editorial. Our expertise is unified with one common theme – the creation of quality content that helps drive business objectives through information and education.Served a variety of businesses through our editorial expertise, including but not limited to retail, car rental, property investment, performing arts, construction and more.

Selangor, Malaysia

The brand guardian of Velocity Cafe Ampang that pioneered the cafe communications and propelled it to success.Launched the cafe into media spotlight, with cover page stories across The Star, The Edge, Sin Chew Daily, China Press, Oriental Daily, BFM, NTV7, 8TV and more.Currently maintaining the marketing and communications of Velocity's three-in-one integrated business, consisting of F&B, retail and servicing.Involved in the Customer Relationship Management (CRM) in the early stages of the cafe operations.

Puchong, Selangor

Served as the Product Marketing Manager to source funding for an in-house innovation. Liaised with venture capital platforms such as MOSTI, MDEC, MAGIC and more. Assisted the Director in all communications pertaining to strategic collaborations with key stakeholders.Propelled AV Tech Solution to stardom with the following awards won:- The Star - Star Outstanding Business Awards 2015 - Most Promising Award - The BrandLaureate SMEs BestBrands Award 2015 - 2016 in Corporate Branding, Best Brands in Services - Audio Visual Solutions

Petaling Jaya, Malaysia

I started out with writing advertorials for luxury lifestyle brands, before eventually granted the autonomy to expand my horizons in topics pertaining humanities. And thus, I explore my love for the social sciences through writing in succinct, powerful words that possess the ability to change perceptions.

Kuala Lumpur, Malaysia

Internally promoted to the role of Senior Executive, with heightened responsibilities and continued servicing of clients in all facets of media relations. Involvement in cross division marketing campaigns that has generated significant PR exposure for brands such as Hublot, CH Carolina, Celestial Tiger Entertainment, Mattel, Timberland and more.Core skills:- Strategic communication planning- Development and execution of strategic campaigns- Media liaison and management- Client management- Celebrity and influencer management- Press release writing and all-rounded copywriting- Sound knowledge of editorial workflow- Preparation of PR coverage report- Well-versed in cross-discipline integrated marketing campaigns (social media and activation)Career highlights - generating sizeable PR exposure for the following marketing initiatives:- Manulife Private Retirement Scheme (PRS) Launch in Malaysia - Leica C and Leica T Launch in Malaysia- Hublot Mr Jean-Claude Biver Visit- Breitling Pavilion Boutique Opening- CH Carolina Herrera Debut in Malaysia- KIX HD “Are You Tough Enough?” Campaign- KIX HD “Top Gear Korea” Campaign- Celestial Movies “I Love Hong Kong Movies” Campaign- TSL Jewellery Pavilion Store Launch with Tavia Yeung- Barbie’s Day Out

Kuala Lumpur, Malaysia

Juggling the many demands of agency work that comes my way as an entry-level executive. Working on all elements of the client’s PR and media relations programs, including but not limited to crafting press releases, organizing media conferences, and generating favourable coverage for client via strategic pitching of newsworthy stories. Involved in the overall execution and development of account strategy with team members. Capturing conversations generated in media within coverage report, consisting of quantitative and qualitative analysis of media clippings generated.

Petaling Jaya, Malaysia

Served as a freelance writer for this self-founded publication. Wrote feature articles for photography-related topics for the May, September and December 2013 isuse. Traveled and spoke to business owners to gain insight on their startup.

Bachelor'S Degree, Communication And Media Studies

Diploma, Mass Communication/Media Studies

Education record