Media, branding, community and user experience

Started out of necessity in a time where the interest of local agencies are at odds with model's development, Taste management strive to answer to the unfulfilled needs of both clients and models - hence create a healthier 3 ways relationship.By creating a positive environment for young creatives with high work ethic, quality of production; we aim to give our talents the ultimate tool to always evolve with the time. We believe diversity is the key to capture interest of future generation and in turn maximize profit for our clients.

Started off as a non profit project by Yasushi Doi with 20 young vietnamese students.Yasushi Doi was director for Yohji Yamamoto inc in Japan and Paris for 15 years. After that, he was director for Isetan and technical teacher for professionals in Armani as well as technical consultant for Ferragamo, Valentino and brands. With special sentiment for Vietnamese people, he came to Viet Nam and opened a fashion night school in September 2013. With 40 years’ experience in the industry, Yasushi Doi wished to train a generation of professional designers and pattern makers.In January 2016, he founded Doi Fashion Institute (D.F.I) with 2 students (yahya and thuba) in hope to provide professional fashion training to the public.The aim is to create a new cradle for fashion where there is passion, integrity and professionalism. My job:- School administrator- Financial planning- Creating a suitable Curriculum- Design logo and school branding- Creative direction- Create social media presence for the school and advertising- Recruiting students and finding investors.- slave.

Fashion brand.Creative direction.Design and make clothes. I fund and work on it at night with a group of creatives.

Pro bono.In rare occasion I also do crisis management. People come to me at transitional time of their career. We then discuss different paths and examine other talents they have yet to explore. Nurturing talent is a blessing. I encourage them to play and collaborate - from there, a new path always open up.With Model Trang Khieu:- Advise on career direction and media strategy- Advise and coaching on developing other personal talents for a more fulfilling career- Communicate with international partners and clients as well as some legal adviceWith model Fung La:- Advise on career direction and media strategy- Encourage personal creative expressions and facilitate personal creative projects- Coaching on style and design.

STRATEGY:• Creates actionable goals to translate plans into tangible results. • Assesses the company’s many different projects from the products down to the daily administrative activities to make sure they align with the company’s goals. • Manages economic and financial viability of the company by using management strategies, financial accounting, human resource planning, customer relations, and implementation of new technologies. • Encourage vertical promotion by discovering talents and assigning jobs which foster each employee’s greatest strength • Develops new business opportunities by leveraging contacts, pursuing new product development, and improving project efficiency. BRANDING• Develop branding concept based on founder’s vision of the company and build company’s culture on that foundation• Deliver all marketing communications within strategy, budget, and deadline.• Employ a variety of communications tools: print ad, PR, visual merchandising, direct marketing, strategic partnerships, events, digital and viral, cause-related, local/community initiatives to develop directly measurable multi-channel, cross-channel, channel-specific, product, promotional programs that tie back to brand strategy and business goals.• Develop and implement Customer Loyalty Program

- Crisis management- rebuild customer relationship- re-brand- managing 5 employees and store assets.- managing budget and supplies- create new advertising program- create social media presence.Finally we had to close the business because we could not negotiate with the new landlord.