4home project.Project’s mission: developing a brand identity for handmade candles shop.My project responsibilities:· business, market and target audience analysis;· logo, packaging, merch design;· store concept development;· development of a visual strategy for social networks (Instagram).In preparing this project I worked with the following programs:· Photoshop (where I designed merch and packaging, designed mocaps), · Procreate (where I drew sketches of the logo), · Illustrator (where I improved the draft of the logo),· Google slides (where I collected and summarized all the material on the project).