Heading the business planning, budgeting, financial analysis, management reporting, resource planning, and project management of the UAE retail business spanning 500+ fuel stations for both fuel and non-fuel retail including convenience stores, car wash, lubricants, franchising and property management

Led the delivery of the enterprise Transformation Roadmap consisting of several initiatives under business and organizational transformation programs. Closely involved in the mentoring and delivery of initiatives involving business growth, digital transformation, and people transformation. Set up the enterprise PMO for reporting over 100 strategic and operational initiatives

Contributed to the development of the 5-year business plan in alignment with the corporate strategy. Plan developed across UAE & international markets spanning all business verticals

Managing the Capital Allocation, Project Prioritization, Stage-Gate processes and compliance with the Investment Governance framework. Analysing portfolio returns and assessing new investments for strategic fit, financial accuracy and potential risks.

Imdaad is the leading provider of Integrated Facilities Management solutions in the UAE. As a group of companies in synergistic services, its portfolio includes Hard FM services, Soft FM services, Waste Management, Pest Control, & Sewage Treatment services.Reporting to the CEO and having frequent interactions and presentations to the Board. Highlights:- Formulating group strategy & establishing the strategic planning process in alignment with budgets that has led to a 4 year revenue CAGR of 12% per annum- Monitoring and aligning enterprise performance through development and deployment of corporate and 16 strategically aligned and cascaded departmental and business unit Balanced Scorecards resukting in signifcant performance improvement of ten business units and support functions- Driving strategic and enterprise-wide performance analytics to drive efficiency and improvement- Monitoring enterprise-wide strategic and innovation projects including digital transformation related initiatives that are under implementation- Driving business excellence through the EFQM model leading to significant quality improvements and establishment of best practices that resulted in the win of the prestigious Sheikh Khalifa Excelllence Award- Reengineering business processes using lean methodology including facilitating change management and monitoring implementation of revised processes- Driving M&A and other strategic growth opportunities having successfully completed two acquisitions including their smooth integration into the group. The acquisitions contribute to 25% of group profits- Heading the transformation of the in-house call centre to a customer relationship centre- Facilitating award submissions resulting in 20 inetrantional and industry awards wins

Leading global management consulting firm with network offices in 16 countries, employing over 500 professionals. Assists clients in strategy, balanced scorecard, market assessment, process, HR, and IT. Responsible for leading consulting & advisory projects, business development and developing client relationships; Reporting to the Managing Director. Led > 80 consulting projects across diverse sectors and clients. Delivered annual business developments targets of US$ 0.5 Mn per annum.Significant regional & international project experience - executed projects in 16 countries including UAE, Oman, Bahrain, Qatar, Mauritius, KSA, Jordan, Syria, Egypt, Singapore, Indonesia, India, USA & UKJoined as Senior Engagement Manager and promoted to Principal and then to Associate DirectorKey Projects Summary at Cedar Consulting:O Strategy Formulation & Market Assessments – Formulated entry/growth and long-term strategies including vision, mission and values, conducted global/regional/country market assessments & feasibility studies across multiple sectors/segmentso Strategy Execution – Led several implementation projects in Middle East and Asia to assist clients in execution of strategy and in roll-out of regional operations. Projects included site identification and infrastructure selection, supply chain optimization, development of policies & procedures, setting up organization structures, selecting franchisees, partners and vendors and leadership team recruitmentO Balanced Scorecard - Led the development of >30 corporate and cascade scorecards & strategy maps for Fortune 500 companies, large diversified groups, government entities and stand-alone enterprises.o M&A, Valuation & Due Diligence – Led several assignments conducting valuations, commercial due diligence, buy and sell-side mandates for private equity clients and diversified groups/holding cos.

Held various positions in this Shell subsidiary engaged in Lubricants & Car Care ProductsRegional Manager, Northern & Eastern India, Mumbai, 2002 – 2005Responsible for delivering volume, revenue and margin through after-market channels ; Developing annual business plans for the company as part of 5 member core team ; Reported to the CEO ; In an industry growing at 2-3% per annum, grew business at 7% per annum and yielded 40% share of country revenue, built a network of 200 Distributors, 10,000 Retailers and 14 warehouses & led a team of 25 subordinatesBusiness Development Manager, Mumbai, 1999 – 2001Developing business with Original Equipment Manufacturers (OEMs), industrial & institutional customers.Forged strategic alliance with Fiat Lubrificanti, Italy to secure OEM & after-market business of Fiat group. Successfully launched private label business for Fiat, Piaggio & New Holland. Interacted closely with team in Italy on product formulations, packaging & branding. Delivered growth of over 50% p.a.Developed strategy for targeting OEMs resulting in 20 OEM approvals in 2 years.Launched new product line of fuel additives. Created the business plan & spearheaded all aspects of market research, feasibility studies, & product development including pricing, communication & launch. Interacted with team in Houston on product development & marketing.Other Positions Held, 1995 – 1998Branch Manager, DelhiMarketing Analyst & Coordinator, MumbaiManagement Trainee, MumbaiSelected from Asia-Pacific team to receive training at Pennzoil’s in-house college in Houston