I am a multi-disciplinary UX/UI designer with 10+ years of experience designing new features and experiences for B2C clients like Alexa, Amazon, BMW, Citibank, Honda, Vistara Airlines, Tata, etc. Prior to UX I spent a decade in the creative frontlines of advertising and marketing as a Creative Director and Copywriter. I have had the chance to work for startups and Fortune 500 companies like - Amazon, Alexa, AmEx, BMW, Citi, Coke, Honda, Mountain Dew, Pepsi, and many more. I worked on large-scale campaigns, designed unique micro and macro digital interactions, spearheaded initiatives for social change and good, designed and managed digital properties, and redesigned marketing and content approaches from a user-centered perspective.Over the years, I have leveled up my skills across Copywriting, Project Management, Stakeholder Management, Leadership, Collaboration, Interaction Design, Product and Market Research, Strategy, Content Marketing, Content Design, Motion Design, Animation, Scriptwriting, Production, Direction, Wireframing, Project Planning, Goalsetting, Storytelling, AB Testing, Process Design, Branding.Now, I am equipping myself with a range of UX skills like - UX/UI Design, Wireframing, Prototyping, Usability Testing, Qualitative and Quantitative Research, Visual Design, Generative AI Design, and more.If you would like to talk about human behavior, ethical design, designing for the real world, game design, anime, manga or OSTs or just are curious as to how marketing and design make a great combination of skills, well drop me a DM.
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Product DesignerCasiumSeattle, Wa, Us -
Product Designer (Capstone)Iheartradio Jan 2024 - Aug 2024New York, UsUX Designer for iheartradio. Evaluating new technology areas for their suite of products and services -
Ux Design SpecialistPearlrain Digital Llp Jan 2023 - Mar 2024UX consultant for a design agency with client across India and USA. Providing product design, marketing solutions and research plans across various projectsDesigned and implemented over 100 high-fidelity pages for an events discovery app catering to 4 different user types within a project timeframe of 60 daysOptimized project timelines by 50% by implementing a UI development kit for new projects and developing UI assets for existing clientsDocumented and designed an end-to-end UX project management and delivery process, optimizing project deliveries by an average of 30 days -
Ux ResearcherUniversity Of Washington Human Centered Design & Engineering Jan 2023 - Mar 2024Seattle, Wa, UsPart of a research team evaluating the biases within current and emerging AI technologies through the lived experience of Black individuals1. Interviewed and coded design insights from 8 user interviews, and coordinated 3 Design Fiction studies -
Graduate Ux DesignerUniversity Of Washington Human Centered Design & Engineering Nov 2022 - Dec 2022Seattle, Wa, UsI participated in a dynamic service design solution aimed at boosting exposure and awareness for mom-and-pop shops while fostering community engagement among the vibrant residents of Seattle. In a rapid 48-hour service design challenge, I proposed and implemented an innovative approach that involved designing zonal events with a cyclic process. Through meticulous user identification and targeted stakeholder engagement, our solution offered a unique and effective avenue to support local businesses and drive community interaction. I had the privilege to present our findings, recommendations, and the overall impact of our initiative to esteemed city officials, collaborating closely with them to shape the future of Seattle.
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Graduate Ux DesignerUniversity Of Washington Human Centered Design & Engineering Sep 2022 - Dec 2022Seattle, Wa, UsPrototyped a mobile app integration that offered users personalized trash segregation guide for all the elements they purchased basis the trash disposal guidelines of the City of SeattleUtilized research methodologies such as semi-structured interviews, expert interviews, and observational studies that led to us identify conventional beliefs and incorrect behaviors surrounding trash segregation
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Ux ResearcherMicrosoft Jan 2023 - Mar 2023Redmond, Washington, UsAs a Graduate Researcher for Microsoft Power BI, I conducted extensive usability studies, user interviews, qualitative data analysis, and heuristic evaluation to enhance the business productivity and efficiency tool. I played a crucial role in identifying and addressing key issues and concerns related to the integration of two new features within Power BI. -
Creative Director & Ux LeadInterpublic Group (Ipg) Jan 2022 - Aug 2022New York, Ny, UsAt Kinnect, I had the opportunity to be one of 3 Creative Directors who led the creative team in the northern geography.Managed a team of 8 copywriters with constant collaboration with stakeholders from Account Management, Strategy, Design, Media, and Technology.Managed the second season of digital property, #FridaysWithAlexa, which achieved its campaign objectives in just 6 months of launch.Identified a new mindspace for FMCG brand, All Out, allowing the brand to grow brand recall. -
Associate Creative DirectorInterpublic Group (Ipg) Apr 2021 - Feb 2022New York, Ny, Us
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Creative Group HeadInterpublic Group (Ipg) Nov 2018 - Apr 2021New York, Ny, UsConducted UX Usabilty Tests as part of the organization's UX team, allowing the company to onboard 2 new clients from the gulf region.Implemented #UberStar, a social initiative, that improved net sentiment by 23% on Twitter.Analyzed and suggested marketing budget readjustment during the pandemic, expediting the digital marketing journey of brands across categories like FMCG, Tech, SAAS, Real estate, e-commerce, online services, allowing the organization to onboard 6 new businesses and grow retainers for 4 clients.Developed a content evaluation framework via AB testing to optimize design language, allowing a computer technology brand to optimize and reduce their media spends by 20%
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Copy SupervisorLeo Burnett Jan 2017 - Nov 2018Chicago, Illinois, UsLaunched CSR initiative, #CareForAir, that raised awareness about AQI levels in Gurugram and Delhi leading to us launching live AQI display filter billboards across major parts of Gurugram, India.Launched a physical/digital property, #TeachersTable, for alcohol brand Teacher's Whiskey that allowed them to grow market share and increase brand recall by 12%.Researched new content strategies and content dissemination techniques for a contraceptive brand, Masti Condoms that became a go-to education brand for countless Indians living in the rural regions of the country. -
Co FounderSwarang Designs Nov 2015 - Jul 2017At Swarang Designs, I helped my partner create the brand. I have been an active member of the team offering various marketing inputs on how to better promote our brand while reaching out to the right audience. For me, it has been an exciting journey where I have faced constant hardships and struggles. But, in all this process, I have learned more than ever. I'm driven to make Swarang a strong, iconic label in the world of Apparel & Fashion.
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Sr. CopywriterHt Media Ltd Mar 2015 - Nov 2016New Delhi, Delhi, InAs part of the digital creative team at HT Media, I have had the opportunity to work on some of the biggest brands. From FMCG to Real Estate, I have had the opportunity to conceptualize and execute various campaigns across multiple platforms.Be it ideation or execution, I delivered ideas that match the expectations of my clients without diverting away from the brief. -
CopywriterElephant Design Pvt. Ltd. Mar 2014 - Mar 2015Pune, Maharashtra, InDesigned a global marketing launch campaign for a mobile payment platform brand, Terra, in the African continent -
3D Artist29 Kreativ Nov 2012 - Feb 2013New Delhi, National Capital Territory Of Delhi, In -
Graphic DesignerFreelance / Graphic Design Services May 2012 - Oct 2012Created a 90 second animated film for an online child protection startup
Kaustubh Yadav Education Details
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University Of Washington Human Centered Design & EngineeringHuman Centered Design And Engineering -
Amity UniversityComputer Science
Frequently Asked Questions about Kaustubh Yadav
What company does Kaustubh Yadav work for?
Kaustubh Yadav works for Casium
What is Kaustubh Yadav's role at the current company?
Kaustubh Yadav's current role is Product Designer.
What schools did Kaustubh Yadav attend?
Kaustubh Yadav attended University Of Washington Human Centered Design & Engineering, Amity University.
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