Yakir Firestane Email & Phone Number

At Norkon, we're building intuitive products that help publishers excite their audiences by making live data engaging and beautiful. With Live Center, journalists in newsrooms like Sky can report on live events with the same ease as tweeting. With Pulse, financial publications like Borsen display live market stats interactively and intuitively. With Fantasy Funds, business newspapers like DN can attract new and younger audiences by turning something as daunting as stock market investment into a… Show more At Norkon, we're building intuitive products that help publishers excite their audiences by making live data engaging and beautiful. With Live Center, journalists in newsrooms like Sky can report on live events with the same ease as tweeting. With Pulse, financial publications like Borsen display live market stats interactively and intuitively. With Fantasy Funds, business newspapers like DN can attract new and younger audiences by turning something as daunting as stock market investment into a fun game and learning experience.With our partner ecosystem, we strive to make these solutions even better through strong technology and implementation alliances. Show less

London, England, United Kingdom

Post-acquisition, I am responsible for integrating the Zephr partner ecosystem into the broader Zuora ecosystem and driving internal cross-selling and co-selling with the broader sales team of 300+.Key accomplishments:* Utilizing data analysis and educating the sales teams to generate sales pipeline through co-selling and cross-selling between Zephr and Zuora's primary products.* Delivering additional sales leads by nurturing and expanding the Zephr-specific ecosystem of… Show more Post-acquisition, I am responsible for integrating the Zephr partner ecosystem into the broader Zuora ecosystem and driving internal cross-selling and co-selling with the broader sales team of 300+.Key accomplishments:* Utilizing data analysis and educating the sales teams to generate sales pipeline through co-selling and cross-selling between Zephr and Zuora's primary products.* Delivering additional sales leads by nurturing and expanding the Zephr-specific ecosystem of partners like Lytics, Action IQ, CM Group and Permutive.* Educating and enabling the internal Zuora Alliances teams and external partners on Zephr, including partners like Deloitte, Accenture and KPMG. Show less

London, England, United Kingdom

Spearheaded the partner ecosystem development from inception to exit, when the company was acquired by one of our strategic partners - Zuora - for $50M.Key accomplishments:Developed and owned the partner go-to-market strategies, resulting in:* 50% of closed deals involving a partner, including The BBC, TIME, Adweek, The FT, Irish Times and others. * 20% of the sales pipeline originated directly from a partner introduction.Onboarded and managed all the partner… Show more Spearheaded the partner ecosystem development from inception to exit, when the company was acquired by one of our strategic partners - Zuora - for $50M.Key accomplishments:Developed and owned the partner go-to-market strategies, resulting in:* 50% of closed deals involving a partner, including The BBC, TIME, Adweek, The FT, Irish Times and others. * 20% of the sales pipeline originated directly from a partner introduction.Onboarded and managed all the partner portfolio, which included: * 50+ ISV partners from multiple sectors, focusing on Subscription Management and Billing, Data Analytics and Segmentation, Marketing Automation, and CMSs. * 10+ agencies and SI partners.Nurtured several strategic relationships that led to acquisition offers, including the relationship with Zuora, which ended up buying the company. Show less

London, United Kingdom

Owned by Northern and Shell, The Health Lottery is the second-largest society lottery in the UK. Promoted internally to lead the omnichannel activity with direct ownership of the digital P&L. Responsible for strategy, product, marketing and delivery for The Health Lottery, Health Games and ancillary products, managing two teams of 5 and reporting directly to the Group MDKey accomplishments: * More than doubled gaming revenues since 2017, reaching £25M in 2019Launched… Show more Owned by Northern and Shell, The Health Lottery is the second-largest society lottery in the UK. Promoted internally to lead the omnichannel activity with direct ownership of the digital P&L. Responsible for strategy, product, marketing and delivery for The Health Lottery, Health Games and ancillary products, managing two teams of 5 and reporting directly to the Group MDKey accomplishments: * More than doubled gaming revenues since 2017, reaching £25M in 2019Launched Health Games, a successful bingo and slots site in partnership with 888, generating over £2M in annual revenue * Launched a new mobile app for The Health Lottery, resulting in double-digit growth in traffic and revenues coming from mobile. * Introduced Quick Win, a pioneering lottery draw played every 3 minutes with a live presenter, generating over £1M in sales annually. * Launched Health Millions, a lottery betting site generating over £1M of annual income. * Served as a permanent speaker and contributor to industry conferences and events. Show less

London, United Kingdom

Was responsible for modernising the gaming business of Northern and Shell (Britain’s largest privately held publishing group at the time), leading its portfolio from being retail-focused and desktop-only to having a competitive omnichannel offering. Reporting to the Managing Directors and CTO.Key accomplishments: * Built and launched a new desktop and mobile website for The Health Lottery, resulting in a fivefold increase in conversion rates. * Devised a user acquisition… Show more Was responsible for modernising the gaming business of Northern and Shell (Britain’s largest privately held publishing group at the time), leading its portfolio from being retail-focused and desktop-only to having a competitive omnichannel offering. Reporting to the Managing Directors and CTO.Key accomplishments: * Built and launched a new desktop and mobile website for The Health Lottery, resulting in a fivefold increase in conversion rates. * Devised a user acquisition strategy, leveraging SEM, SEO, affiliates, and media. The strategy resulted in over 30% increase in new customers. * Implemented conversion tracking, Google Analytics, and an attribution model to monitor the performance of the acquisition plan. * Launched a new bonus engine, CRM platform, and promotion strategy that doubled the profitability associated with promotions and tripled promotion uptake. * Configured, branded, and launched OK Fun Bingo, a mobile bingo game featuring Joey Essex, becoming the first bingo brand to integrate a celebrity in the game. * Successfully rebranded OK, Star and Express Games by replacing software providers, configuring new sites and implementing a marketing strategy, increasing net revenues from £150K/year to over £2M. The additional revenue stream helped increase the valuation of the OK, Star and Express publications when sold to Reach/ Daily Mirror. Show less

Hertzelia, Israel

Managed and grew a portfolio of 30-50 publishers, focusing on developing new territories. Key accomplishments: * Tripled the worth of directly managed activity from £700K to £2M/year in 2 years * Developed the CIS markets from 10th to 2nd by revenue * Led task force for adapting products and expanding brand reach across CIS markets. * Developed a new mobile user acquisition process, resulting in a double-digit increase in users coming from the channel.

Herzelia, Israel

In charge of driving revenue through strategic deals with partners both on the publisher and advertiser side in the mobile industry.

Herzelia, Israel

Was in charge of managing and developing the relationships with several key partners, while enlarging the portfolio by closing new deals with strategic publishers.

Tel Aviv - Jaffa, Tel Aviv District, Israel

Tel-Aviv

The internship was directly under the VP of Marketing. It involved strategy development, PR efforts, finding suitable media for advertising, internal marketing and more.