Yakov has done research, teaching, and consulting throughout North America, Europe, and Asia. His research examining the impact of new digital technologies and social media on advertising effectiveness and competitive marketing strategies has been funded with multiple research awards and grants, presented at numerous academic conferences across the globe, and published in leading marketing and management journals, including Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, Decision Analysis and Harvard Business Review.Yakov has received several awards for outstanding teaching in Executive Education programs, has taught undergraduate, MBA, and PhD courses, and delivered management training in Bangladesh, France, Russia, Singapore, Taiwan, the UK, and throughout the United States. His pedagogical materials have been widely used in business education, including an award-winning bestseller case study on Renova Paper. Yakov has also co-authored a digital textbook Social Media Marketing: Principles and Strategies.Yakov is a frequent speaker on digital marketing and social media at international business summits and industry events, including the World Knowledge Forum. He worked with such industry leaders as General Motors, Google, Havas, Intel, and WPP.Yakov holds a PhD and an M.S. in Business Administration from the University of California at Berkeley, an S.M. in Operations Research from MIT, and a Diploma in Mathematics from Moscow State University. Prior to joining Northeastern University, he was a marketing professor at INSEAD and visiting faculty at the Wharton School.