Konstantin Yakovlev Email & Phone Number

Saint Petersburg, Ru

St Petersburg City, Russia

• Managing a team of 8 people;• Creation of content for social networks and the company's website: concept development, selection of specialists, filming;• Development of advertising creatives, test hypotheses;• Shooting promotional and educational videos for YouTube, website and other platforms;• Statement of TOR and control of the result of performers (copywriters, editors, designers, etc.);• Producing media about shopping abroad in Telegram: selection of authors, creation of a content plan, verification of material, etc.;• Development of editorial style of brand media;• Working with PR people and journalists;• Search for bloggers and development of special projects for promotional campaigns;• Launching influence campaigns;• Document management.

St Petersburg, St Petersburg City, Russia

• Managing a team of 6 people;• Development and management of strategies for digital projects - from the development of the concept of the brand's presence in social networks to the selection of the project team (production, advertising, design);• Negotiating, communication with the client, approval of materials;• Participation in the preparation of tender presentations and the launch of new digital projects of the company;• Monitoring the achievement of KPI and drawing up monthly / weekly reports;• Drawing up a content plan for projects;• Statement of TOR for performers / contractors, load distribution, performance control;• Conducted interviews for team selection;• Participation in the development of commercial offers and presales.

St Petersburg City, Russia

• Development of a digital strategy. Participation in the development of tactical and strategic marketing plans.• Setting up, maintaining contextual / targeted advertising in Yandex.Direct, Google Ads, Facebook (Instagram);• Improving site conversion: working with usability and customer suggestions. Formation of recommendations and statement of technical specifications for developers;• Web analytics in Yandex.Metrica / Google Analytics. Data processing in Excel / Google spreadsheets. Development of forecasts and proposals based on data.• Content marketing: content creation and publication of texts / articles, delivery of technical specifications to copywriters;• E-mail marketing: planning, creation and distribution of a chain of letters according to the customer base;• Market and competitive environment analysis, creation of brand image, product values;• Formation of competitive advantages and systems of their confirmation;• Creation of landing pages and sections on the main site;• SMM: social networking and targeting;• Configuring and maintaining end-to-end analytics;• Presentations to clients;

St Petersburg City, Russia

• Setting up targeted advertising in Facebook, Instagram and VK;• Administration of groups in VK and Instagram;• Work with analytics systems: Yandex. Metrica, Google Analytics;• Monitoring and supporting the work of administrators (sales training);• Organization and holding of dance events and festivals;• Search for partners for cross marketing and work with them;• Writing advertising texts and posters;• Conducting seminars, trainings, presentations.

Antwerp Area, Belgium

• Monitoring the effective work of the Import and Export department;• Search for potential customers;• Active participation in the development of pricing policies upon request from potential customers;• Analysis of the market for suppliers (logistics, storage services, etc.) and their prices;• Work with suppliers from Europe, the USA and the New World;• Participation in conferences and exhibitions;• Presentations for students and promotion of the internship program of our company;• Formation of commercial offers;• Conducting presentations with potential customers;• Organization of internal events for company employees (meetings, annual and quarterly meetings)• Monitoring the processes and timing of the provision of services of our company, compliance with agreements;• Maintaining relationships with key customers of the company.

S'Heerenberg, Netherlands

• Preparation of company presentations for participation in tenders;• Preparation of all necessary documentation for participation in tenders;• Identification of customer needs for logistics and customs services based on the information provided and information from media sources;• Preparation and holding of company presentations at exhibitions, forums and various events;• Conclusion of contracts (negotiating cooperation from scratch until the conclusion of the transaction);• Solving current issues on establishing cooperation;• Development, expansion and improvement of commercial relationships with customers.

S'Heerenberg, Netherlands

• Creating a daily work plan for the team, instructing, tracking the progress and effectiveness of individual and group tasks;• Recommendations for changes or improvements to established warehouse procedures;• Creation and maintenance of a database, preparation of reports and correspondence;• Coaching and mentoring for interns - development of leadership skills, training;• Satisfying customer needs for non-standard orders;• Unloading / Loading and assembly of orders.

Saint Petersburg, Russian Federation

• Analysis of suppliers market (logistics, warehousing services, etc.) and their prices;• Monitoring the execution of orders (the whole cycle from placing an order to delivery);• Responsible for the customs clearance procedure, paperwork and the supply process in the company;• Develop optimal routes for the transportation of goods, which allows to optimize the time and cost;• Creating strong relationships with customers and customers;• Working with customers from Europe, the USA and the New World;

Saint Petersburg, Russian Federation

Saint-Petersburg,Russia

Bachelor'S Degree / Бакалавр, Logistics Engineering / Логист-Инженер, 3

Activities and Societies: Played ice hockey as a goalie in local club.

Marketing And Sales In Digital, Digital Marketing, Complete

International Business Management, International Marketing, 2

Activities and Societies: Played ice hockey as a goalie in two local clubs.Exchange in 4 months.