I am the Head of Marketing at DigiSpark, a digital marketing agency that specializes in performance and brand marketing. I have over 9 years of mobile user acquisition experience in a broad array of channels ranging from social media, SEM, display, App Store optimization, and cohort analysis. I also have over 4 years of venture capital experience, where I developed investment theses, conducted due diligence, and raised funds for frontier tech startups.At DigiSpark, I lead a team of experienced digital marketers with cross-channel expertise. We run integrated marketing campaigns across social, search, mobile display, email, and funnel optimization. We have built brands from the ground up and have renovated brands by deploying marketing campaigns that solve tough business challenges. Some of our notable achievements include reducing low-quality leads by 50% through funnel optimizations, and localizing campaigns for prospects in Europe, the Middle East, and Northeast Asia using ChatGPT, and building conversion optimized websites. My passion for web3 and crypto stems from my personal interest in investing in web3 platforms and my background in financial markets. I am currently a growth marketing manager at OKX, the world's leading crypto futures platform, where I leverage my insights to market new web3 products to high net worth crypto traders. I also mentor startups on fundraising, pitch practice, and growth marketing at Alchemist Accelerator, and have invested in innovative fintech companies like Finix and Brex.My mission is to help companies grow their user base, revenue, and brand awareness through effective and efficient digital marketing strategies. I always learn new skills, tools, and technologies that can enhance my marketing capabilities and outcomes. I am proficient in Korean and enjoy teaching and coaching others on career development, public speaking, growth marketing, and financial markets.