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At DigiSpark, I lead a team of experienced digital marketers with cross channel expertise. My team runs integrated marketing campaigns across social, search, mobile display, email, and funnel optimization. We've built brands from the ground up and have renovated brands by deploying marketing campaigns that solve complex business challenges1. Recruited and manage an experienced team of 5 people: SEO marketers, SEM marketers, and social media marketers2. Expanded revenue streams to include SEO, social media marketing, AI content creation, and web design3. Built the sales team, wrote the sales scripts, and developed the company's marketing funnel from the ground up.4. Built and scaled DigiSpark's customer success practices resulting in increased customer retention and 100%+ revenue retention5. Developed B2B demand generation strategy for key clients. Strategies entailed rebranding, process improvement, CRM implementation, and launching new channels6. Run Twitter, Facebook, & App Store campaigns that increased weekly ROAS by 2.4x Led product marketing efforts that increased crypto derivatives adoption by 14%7. Managed an array of marketing partners that efficiently doubled marketing spend8. Led SaaS contract negotiations that reduced App Store optimization costs by 66%

Us

Mentor startups on fundraising, pitch practice, and growth marketing

Everywhere

OKX is the world's leading crypto futures platform. Founded in 2017, OKX is a cryptocurrency trading platform with over $1 billion in daily trading volume. Given my experience in investing in web3 platforms and my background in financial markets, I was brought onto the team to leverage my insights to market new web3 products to high net worth crypto traders. 1. Managed an array of marketing partners that enabled us to efficiently 2x marketing spend2. Led SaaS contract negotiations that reduced App Store optimization costs by 66%3. Led a cross-functional team of marketing strategists who improved weekly ROAS by 2.4x4. Developed multichannel marketing campaigns across Facebook, Instagram, TikTok, Twitter, Apple Search, and mobile browsers.

Cupertino, California, Us

1. Led analysis on investments resulting in $15M of funding across 13 companies2. Created thesis that drove Frontier Ventures' investment into two unicorns3. Spoke on ethical leadership at webinars for Accelerate Yale and Alchemist Accelerator4. Executed brand and performance marketing projects for the fund's portfolio companies5. Developed Frontier Ventures' CRM, due diligence, and public relations processes

Cupertino, California, Us

Frontier Ventures invests in companies with network effects. I source new deals, perform due diligence on portfolio companies, craft fundraising presentations, publish articles, and research the venture landscape.

San Francisco, California, Us

San Francisco, California, Us

Worked with startups funded by Accel, Y Combinator, Kleiner Perkins, and Sequoia. Top clients were Bellabeat, Lark, IMVU, Aevy, and Kinsa Health.

Redwood City, Ca, Us

1. Designed and Created LTV models for mobile and desktop payers2. Launched retargeting campaigns that reduced Facebook UA costs by 23%3. Applied expertise in mobile ad fraud to efficiently reallocate 33% of monthly ad budget4. Lead mobile growth team towards the most successful Q4 in company history

San Francisco, California, Us

1. Grew Shell into the #1 pregnancy app and #1 Lifestyle app in the Apple App Store 2. Developed a media plan that doubled retargeting scale and reduced CPA by 50% 3. Applied user research and customer surveys to create ad campaigns that doubled CTR4. Developed a holiday campaign strategy that lead to the most successful quarter in the company's history.

Menlo Park, Ca, Us

1. Crafted media buying strategies that enhanced ad performance: CPA's decreased by 60% and CAC decreased by 75%. 2. Used expertise in brand building and storytelling to enhance Texture's engagement rate on social media. Result: ad scores, click through rate, and conversion rates all increased by 2x. 3. Launched Texture's first performance marketing campaigns on Instagram and Linkedin. 4. Independently developed an N-Fold Cartesian Product algorithm and applied it to Facebook ad generation. Used the algorithm to write software that achieved the following: 5. Enabled scalable ad creation and reduced ad generation time by 70%6. Enabled scalable ad creation of static carousel and slideshow carousel ads7. Enhanced quality benchmarks by reducing media errors and make goods by 50%8. Instituted instant analysis of key ad parameters (ad copy, images, targeting, demographics, etc) 9. Initiated True A/B testing of key ad parameters (images, ad copy, call to action, platform, targeting, etc)

New York City, New York, Us

I dropped CPA's harder than Kendrick drops the mic. At Ampush, I was a top performing media analyst. In recognition of my hard work, unique perspective, and competitive mindset, I was brought into Next Issue Media to manage the social media marketing team. 1. Expertise in user acquisition gained through managing a $10.8 million dollar annual budget for a publicly traded mobile gaming company.2. Designed innovative Facebook marketing campaigns that drove a 30% increase in user adoption and ROAS 3. Leveraged business development expertise to increase account daily spend by an average of 25% across all clients

Kota Global Securities (Kota or KGS) is a Minority-Women Business Enterprise Broker-Dealer (MBE BD) with global capabilities. Kota maintains offices in New York, San Francisco, Newport Beach and Chicago, and operates Kota Social Ventures: a non-profit dedicated to catalyzing and promoting sustainable social change. •Researched private companies in the consumer discretionary and biotechnology sectors.•Contributed to the business development aspect of the business by reaching out to prospective clients

The Henry Fund is a $2.5 million endowed equity portfolio managed by select MBA candidates at the Tippie School of Management. The Henry Fund has outperformed the S&P 500 and has earned several awards for excellence in university student portfolio management. My accomplishments as a Henry Fund Analyst include: 1. Top Henry Fund Analyst: •Top stock picker (Top stock pick returned 75% in nine months.) •Most accurate price targets. (Three stocks closed within 1% of my price target.) 2. Completed one semiconductor industry report and six equity research reports that included discounted cash flow, economic profit, and price/equity financial models 3. Created an original analytical framework used to pinpoint trends in the mobile communications space4. Worked with the Henry Fund's Technology Research team to reallocate capital to growth areas in the consumer technology market. 6. Lead to the success of the Technology portfolio in outperforming the sector benchmark.

Dublin, Oh, Us

Successfully supported efforts to create a more sophisticated currency hedging strategy by drafting reports on Asian and European central bank policies Created models that priced $45 million+ worth of interest rate swaps and commodity hedging derivatives. These models enabled the creation of scenario analyses that supported the Treasury Group’s decision to close Cardinal swap positions

Bachelors Of Arts, English Language And Literature

Masters Of Business Adminisitration, Investment Management