InTandem is a free, 90-day curriculum-based growth marketing and mentorship program for minority-owned startups that was created to help startups achieve the rapid marketing expansion required upon completing Series A funding. nOur goal is to increase the sophistication of their growth marketing capabilities through structured learning coupled with hands on advice leading into in-market pilots.

Leading organic visibility efforts for the brand. Co-producer of SteppingUp Show - nationally distributed podcast and digital series.

Responsible for Equinox brand organic visibility.

Advising on organic growth and expansion to The Optimism Company as the company is moving into the new distribution channels of their products and services. Responsible for lifting the organic traffic to the site, and increasing visibility of newly launched B2B products.

Head of Reputation Management

Responsible for all reputation management accounts serving as key accountexecutive and lead strategist.

Responsible for complete oversight of SEO and Content Strategy for Direct FYI brands – FreeScore.com, IdentityHawk and SavingsAce.Achieved first page organic rankings for the top competitive industry’s keywords.Responsible for social media strategy for FreeScore brand and audience engagement programs. FreeScore won Award for Outstanding Achievement in Internet Advertising.Worked with brand agencies to extend DRTV campaign into the social web for additional exposure for FreeScore.com creative campaign

Developed and executed search marketing and social media strategies to drive and monetize traffic for multiple new and established web properties in different verticals including healthcare, finance, online education, real estate, discount membership clubsIntroduced an approach to incorporating social media optimization to augment the traditional SEO offerings currently in placeDeveloped and implemented a comprehensive social media strategy for Vertrue brands and campaigns, identifying innovative methods to generate awareness, and measurably increased consumer engagement through social media channels and solutions. Developed and implemented Search Engine Brand Reputation Management (SERM) campaigns for brand protection. Corporate lead in daily management of product reputation. Creatively approached SERM efforts with both proactive and defensive techniques while maintaining WOMMA compliance

Managed SEO for AmericanHomeGuides.com family of websites, including real estate portals as NewHomeGuide, Rent.com, and custom-built websites for new home builders and real estate agents. Responsible for overall SEO strategy, content creation and optimization.