Marketing Director with over 15 years of experience in Marketing, Brand and Consumer Research. Analytical, strategic, consumer focused and results-driven. Successful history in brand management and marketing roles, both B2B and B2C, across omni-channel businesses (DTC, Retail and owned stores).Skilled in developing and supporting products and brands, from A to Z: uncovering white spaces and insights, building business cases, leading cross functional teams, developing propositions, packaging and retail sell-ins, as well as planning, executing and tracking 360 marketing activations.Worked across multiple marketing tactics including positioning, branding, website, social media, digital ads, pricing, packaging, promotions, and more.Strong marketing professional, MBA graduated from Duke University.