Over nearly a decade, I’ve launched and advised on digital platforms, with insights on product management and customer discovery featured in Harvard Business Review Arabia, Al Arabiya Business, and major podcasts like Swalif Business.My journey in startups began with co-founding Go Laundry, a digital laundry platform, and a real estate valuation platform. These experiences provided invaluable insights and laid the foundation for my work with Hala Yalla and its startup studio, where we’ve built ventures like Webook—Saudi Arabia’s leading platform for event and sports bookings—and collaborated with platforms like VisitSaudi and Nusuk.I’m also the author of "The Psychology of Digital Products," a book that blends psychology with product development to enhance user engagement and deepen audience connection.If you have a speaking opportunity, please feel free to reach out!