Yameen Thomas Email & Phone Number

Mooresville, North Carolina, United States

Charlotte, North Carolina, United States

Minneapolis, Minnesota, United States

Mooresville, North Carolina, United States

Manages all external marketing communications, ad copy, and digital media asset deployments, such as but not limited to Google ad words lead generation campaigns, E-mail marketing campaigns, marketing automation, and guerilla marketing campaigns. Collects detailed market data via data mining to design annual marketing budgets and tactical plans regarding current and future growth opportunities. Manages the CRM Salesforce System: E-mail marketing campaigns: EDDM campaigns Performs market research regarding current opportunities of the industry as well competitor terms to create Google ad word campaigns. Responsible for analyzing quarterly and yearly marketing data by summarizing the data with pivot tables and extracting the data by utilizing data mining tools. Successfully grew MaidPro territory into 4 municipality locations increasing revenue by 120% in 18 months by creating successful go-to market campaigns for new municipality locations. Marketing ROI of 300%, resulting in lowering CAC by 38% and increasing customer retention rate to 91%.

Charlotte, North Carolina Area

• Own various digital processes and field marketing strategies utilized during the planning, implementation and execution of marketing campaigns and communication both external and internal• Hire, train and develop field marketing coordinators to create strong cohesive team and creative environment • Partner with vendors to execute layouts for assets (manage timelines, collect samples, collect data select and provide feedback on asset creation and campaign strategy to ensure brand integrity and recognition is maintained and aligns with overarching marketing strategy)• Lead cross functional initiatives with sales team to increase market share • Benchmark and analyze KPI’s within marketing campaign to measure and manage • Work cross functionally with sales team to create field marketing strategies designed to exceed client growth, eliminate churn and increase revenue projections and collaborate with field research to ensure brand consistency• Intimate understanding of P&L and cross-functional team leadership experience for identifying campaign goals, delegating tasks to campaign assets, managing omnichannel, qualifying and scoring leads and creating positive ROI campaigns• Successfully created and implemented a marketing campaign to increase overall growth and increasing business revenue from $12.35MM – Q4 2015 to $14.8MM – Q4 2017 by identifying competitor marketing strategy gap and leveraging data to quickly convert qualified leads to closes• Successfully drove bottom-line profits exceeding 35% growth by identifying digital marketing trend that secured 17 new local municipality locations and two acquisitions which resulted in more than $2MM in net revenue via omnichannel marketing management and lead generation• Implemented new digital and social process for qualifying leads by identifying competitor gap in the marketplace resulting in acquiring new strategic partners that eliminated the standard industry churn of 23%

Charlotte, North Carolina Area

Key actor in marketing and advertising campaigns that launched an innovative marketing approach for in home health care service in the region by utilizing allocated marketing budget dollars; propose marketing and advertising strategies.• Tracked ROI on marketing services by analyzing data to ensure efficient target marketing and customer acquisition practices to ensure successful customer retention and minimizing the Customer acquisition cost. • Submit quarterly reports by collecting, analyzing, and summarizing marketing and advertising campaigns • Researched market competitors by identifying and evaluating service characteristics, market share and maintaining research databases.• Accomplished organizational goals via being a key actor for accomplishing various requests; explored various mediums to add value to position. • Drive overall Customer relationship management and direct marketing campaigns • Key actor in field marketing research

Charlotte, North Carolina Area

Marketing, small business development consulting • Analyze market trends and competitors to implement marketing, branding and business development strategies• Set & track KPI’s to achieve key business goals • Prepare digital marketing campaigns and brand management strategies with allocated budget• Drive end to end results for clients from inception to marketplace penetration to achieve sales goals• Perform market research using SWOT, SOAR and Porter’s 5 forces for internal and external factor analysis for start-ups and small businesses• Track and analyze digital marketing data to identify efficiency and inefficiencies.• Brand creation, development and strategy from end to end for clients and manage channel touch points• Confer and negotiate with vendors and key partners to strive for operational excellence• Deepen relationships with all media to ensure the most effective messaging and positioning of client organization

Charlotte, North Carolina Area

Brand ambassador and salesman for Direct TV satellite. Worked as a lead salesman that focused on promotion, sales and advertising of Direct TV through in-store promotions and a cable TV solutions provider. • Promoted and increased Direct TV satellite revenue through incremental sales in the field exceeding $1,200 weekly, surpassing weekly goal of $600 by 50%.• In-store sales of Direct TV satellite service within 4 local retail stores weekly, exceeding weekly target of 6 installs per week by 50%. • New customer acquisitions for Direct TV satellite services that exceeded target goal of 4 new customers by 65%• Managed a sales team of 6 people that I recruited, trained and developed into top talent for the company.• Provided excellent Customer Service, resulting in receiving 4 awards that reflected top salesman/ leader of the week, and 30% of installs resulting in customer referrals.

Master Of Business Administration (M.B.A.), Marketing

• Conducted real client consulting project on international market penetration strategies, branding, digital media and e-commerce •.

Bachelor’S Degree, Political Science And Government

Activities and Societies: President of Campus Chapter Omega Psi Phi Fraternity INC. Fellowship Christian Athletes, Black Student Union.