About my role- Brand management and e-commerce process facilitation between apparel manufacturers/traders & online marketplaces- Developing merchandise category plan and inventory plan for enhanced performance: brand establishment and sale- Developing product presentation strategy and implementing it across marketplaces & brand websites- Formulating marketing, e-mail, social and promotional strategies for better customer acquisition, conversion and retention- Analyzing conversion rates & trends at category and product levels with a view to enhancing categories to maximize sales

About the CompanyBrown Thomas is part of Selfridges Group, which provides leading luxury shopping experiences for millions of customers around the world through iconic, innovative and inspiring retail destinations.Brown Thomas is Ireland's most beautiful lifestyle store, home to an unparalleled range of designer brands. http://www.brownthomas.com/About My Role- Responsible for achieving sales targets for assigned categories- Analysing conversion rates & trends at category and product levels with a view to enhancing categories to maximise sales- Website optimisation for better customer experience- Formulating Marketing, E-mail & Social strategies for better customer acquisition, conversion and retention- Liaising with buying team and suppliers to agree on promotion strategies for relevant brands and supporting store sales & events- Qualitative data analysis and periodic performance reviews as a part of category management- Training new starts in all processes and systems for the merchandising team- Highly Proficient in Advanced Excel, PowerPoint and Word and analysis tools like Google Analytics, Google Tag Manager

About my role- Managed 15 brands like Jockey, Enamor, Hanes, Wonderbra, Decathlon, Puma, Aviraté, etc. as a part of the merchandising team- Responsible for buying: taking decisions on core range, season story and range planning- Delivered towards the entire process from projections, planning, procurement and website supervision to vendor interactions and negotiations- Developed Product Mix & Merchandising Strategy through approaches like effective cross selling, up selling, POS techniques, etc. on the online marketplace- Well-equipped with working end-to-end on tools like Microsoft Dynamics Navision, Microsoft Office (Excel, Word, and PowerPoint) and software like Magento

My job role at Quiksilver was as follows:-Performed store operations and developed inter-personal and managerial skills vital for a shop floor including visual merchandising and weekly reporting on scores-Extensive customer interaction, romancing the customers to a total delightful shopping experience to cognize the very nerve of the clientele-Scored a perfect 10 on a regular performance based assessment called “Mystery Shopper”

Performed a project on Customer Relationship Management at s.Oliver, New Delhi.- Understanding of the basic store operations at an apparel shop floor- Analysis of the existing structure of CRM and the system of loyalty cards at s.Oliver and to evaluate the existing customer satisfaction- Suggested activities that can improve brand loyalty, based on the survey conducted on a sample size of 100- Study of the existing software that the organization had and proposed improvements

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