Yan Ariel Fernandes De Souza Email & Phone Number

São Paulo, Brazil

Business creation and management in Latin America in the Ecommerce segment. I explored Colombia, Mexico, Ecuador and also Europe in Spain. In all of them I tested a logistical model that impacts the business model, called Contra Entrega.As a solo entrepreneur I've worked in multiple areas at the same time. Marketing, Design, CRO, Support, Operations, Administration, Partnerships and, of course, business strategy.I achieved good results: - R$533,000 in turnover (GMV)- 15% Gross Margin- 2,131 orders- Average ticket of R$250.00

Leading the team and helping them to create a growth loop to help expand the core of our product which is investments in a credit private market through tokenization.Structuring the product team and creating strong connections with the growth marketing team to deliver the best and realize a great Go-To-Market.Understand deeply the problem to be resolved of the market and customers to create a good unique value proposition working with design and tech.Create and share value-based strategy to achieve breakeven and describe where to play and how to win.Helping the company to create and have a vision for the P&L and Unit Economics of the Business Unit.Helping the team to make good decisions for our use cases, prioritization, and making good bets.Understand the business and legal constraints to make good decisions and explore better the market.Help the team to follow and resolve some dependencies to have a good product execution.Provide coach and mentoring specifically with PMs and APMs focusing on their development process.Responsible for hiring and creating a good performance team.Some results:• Achieve the license with CVM for the crowdfunding model• Launch the DLT Blockchain Model• Initialize distribution for 2 new investment products• Grew 32% the operation volume for the new type of products (Q3/Q4’23)• Maintain the operation volume for the core product (121M y)• Created whole product analytics structure

Leading the team and helping them to explore the market fit for a new APIs product portfolio in a cross-border payment market.Helping to structure the sales team and creating connections with the product team to deliver the best.Directly participate with the partners and customers to understand the gap between problem-solution space and create new products.Responsible for the P&L and Unit Economics of the Business Unit.Understand the business and market conditions to make good decisions for our use cases.Create and share a solid vision and strategy for the future.Create and share value-based strategy, product value proposition, and go-to-market for API Products.Create sparks and ignite ideas for product marketing - positioning.Help the team to follow and resolve some dependencies to have a good product execution.Provide coach and mentoring specifically with PMs and APMs focusing on their development process.

Lead a tribe and two digital products multi-channel platforms (web and mobile) helping to prioritize and coordinate cross initiatives to deliver the best for our customers.Understand the business and market conditions to make good decisions for our use cases.Create and share a solid vision and strategy for the future.Help the team to follow and resolve some dependencies to have a good product execution.Provide coach and mentoring specifically with PMs and APMs focusing on their development process.Responsible for hiring and creating a good performance team.Some results of these times:- Improved by 60% the starts note for Google Play Store and Apple Store.- Achieved a record number of customers operating through the app. We grew 33% in one quarter.- Improved by 5% the acquisition flow in a beneficiary journey.

Lead a tribe and two digital products of the Clear multi-channel platforms (web and mobile) helping to prioritize and coordinate cross initiatives to deliver the best for our customers.To manage these products we use and need to understand the customers' life cycle, product life cycle, types of MVP, and when to use each type with the principles of Lean Startup and Customer Development to influence business strategy and product organization for scale and enabling the accelerated growth. Constantly we need to discover something, for that many tools are possible to use, but the main is Discovery and Testing in general. These skills are important to give direction and a closer approach to the product managers of the team.One of the most important thing is to ensure the organization and happiness with our multidisciplinary teams and set up the vision and expected culture for the people.Provide coach and mentoring specifically with PMs, APMs and BAs focusing on their development process.Responsible for hiring and creating a good performance team.Some results of these times:- Triplicate the team of the tech brokerage shows the company the necessity- Establelized in 50% of cohort for engaged users- Collaborate to launch new products in the market using Artificial Intelligence for the prepare the future of the company.

São Paulo, São Paulo

I managed two main platforms on Clear, these are the face of the brand for our customers. In this role, I needed to understand journeys and respectively pain points of that to give the team the correct direction to resolve them. I was responsible for guarantee the OKRs connected with the strategy of the company and all orchestration of the roadmaps to achieve them and communicate with all stakeholders.I had knowledge about the dual tracking for products (Discovery and Delivery) and organized the process to do that with the multidisciplinary team. Deep knowledge about metrics and how to measure the results for the digital products and if necessary change the path or strategy.Some results of these times:- Growth in 300% the number of MAU and DAU compairson 2018 to 2020- Up in average 10% p.p in the market share- Revenue growth in 200%

Worked with change management for companies who want to use agile methodologies and the digital era or information in their business. Used tools like coaching and mentoring for the teams and all the people at the company to achieve good results during the change time. Created interactive workshops and training to foster knowledge, values, and best agile practices, helping the teams to pass through conflicts, blockers in general in the process, and how to manage risk in an agile way. Gave to the teams the perspective about leadership, product management, and agile initiatives portfolio. Knowledge in Scrum, Lean, Kanban, Xtreme Programming, Management 3.0, and Design Thinking.

São Paulo

Product management in digital customer attendance for SKY Television company. Skills in backlog management using user's and stakeholders feedback connecting with the company strategy. Discovery to understand problems to resolve for the product evolution or new MVPs. Knowledge in how to collect requirements functional and not functional for business and technical needs. Prioritization work considering the ROI and value, refining with the team for the solution and work items in general.Some results of these times:- Growth of 10% of gross retention and 3% of liquidy retention (resolved completely the problem) through the digital support channels. These indicators have a strong impact on the variable revenue of the contract.

São Paulo E Região, Brasil

Help the company to embrace agile methodologies and change the vision about projects to products. In the first part of this journey, I used more traditional methods like PMBOK and MS PROJECT and for the second part, we use more agile like Scrum, XP, Kanban, Jira, etc.I worked with multidisciplinary teams (Devs, QAs, UX, and BI) and stakeholders managing expectations, providing guidance, removing roadblocks to keep a good delivery with value for customers in any one project or sprint. I was responsible for all phases and the delivery process. Creation and presentation about the KPIs and continuous improvement. Some results of these times:- Improvement in internal process and communication through the company- Agile work style adoption through content creation and lectures to foster the culture.

São Paulo E Região, Brasil

Telecom Project management

São Paulo

Telecom Project Management

São Paulo E Região, Brasil

Technical Telecom Project Management

São Paulo E Região, Brasil

Intern for network support

São Paulo E Região, Brasil

Project Management

Master Of Business Administration (Mba), Strategy Business Management

Activities and Societies: Completion course Work - Startup - Facilist - Help parents to have more time to real matters providing a good.

Tecnólogo, Computer Network

Activities and Societies: Completion course Work - Telenursing: The future of nursing and home core assistance