Yan Cao Email and Phone Number

Developing and driving company branding strategy, establishing marketing objectives, building a brand image, unifying the design language, creating key visual and style guild.Producing and recording engaging, accessible video content and graphic design for multiple social media platforms such as Instagram, Facebook, Tiktok, RED, etc.Analyzing digital marketing campaigns datas with Google Analytics, Domo, Spermetrics, etc to generating leads, attracting traffic and increasing conversion

Directing and editing promotion advertisements for Canadian and International clients, such as international school, Costco, QJD Peking Duck Restaurant and Yantai Changyu Pioneer Wine Company Limited. Successfully transfer clients' marketing request into production design.

Producing several marketing and promotional videos including one promoting downtown cafe culture; downtown retail; downtown dining; and the Downtown Windsor Farmers Market. Throughout this placement, representing the interests of the DWBIA's members and helped us in our efforts to build and promote a vibrant and thriving city centre.