Be responsible for Huawei PC & Pad lifecycle marketing, IMC marketing management, marketing strategy and target setting, Go-to marketing roadmap setting, marketing budget control and ROI evaluation.• New product launch marketing strategy formulation and execution, in order for the business target achievement. • Accurate products positioning, KSP & target consumer setting, marketing campaign organization.• Organize the deep explore of product selling point, determine the advertisement direction and multi-media selection. • To release competitive product solution, basing on product competition analysis.• Develop online and offline Go-To-Market strategy

• Alliance with Microsoft, Intel, Dolby and other strategic partners, joint marketing resources integration;• Product marketing planning , marketing budget control and ROI evaluation;• Accurate products positioning, KSP & target consumer setting.• Deep exposure of product selling point , strengthen KSP advertisement• To release competitive total product solution, basing on product competition analysis.• Develop online and offline Go-To-Market strategy• Work with marketing team to determine the advertisement direction and media selection.• Developing effective retail marketing strategy in order to improve product display and exposure in retail environment.• Setting effective marketing plan base on product’s lifetime and marketing timeline.

• Marketing budget planning and management, result tracking and measurement. • Co-marketing activity execution with value/key accounts to drive retail share improvement.• Drive impact and effective launch program via differentiated customer• Business landscape and priority mapping to ensure investment optimization and support on strategic areas. • Redefine retail experience and provide compelling demo experience. • Contribute to creating one integrated and high efficient marketing team, to improve across functions cooperation. • Keep brand and marketing execution consistency to ensure one marketing voice. • Leverage digital marketing resource to enhance brand & products exposure.

• Act as location marketing leader to work with management team on strategy planning both in marketing and business development• Budget planning of marketing fund & co-op fund. Business landscape and priority mapping to ensure investment optimization and support on strategic areas.• New product launch support, co-op promotion and launch event planning with key customers.• Provide local insight in media selection, marketing mix, competitor activities. • Regional and District promotion planning and execution. • Develop and supervise tailor-made trade /consumer activities with different channel partners.• Oversee consumer promotion, event execution, retail activities including hardware investment, TP deployment and retail roll-out, ensure best consumer experience. • Follow or develop merchandising strategy to maximize branding opportunities at retail stores.

Reporting to Regional Senior Marketing Manager, I am responsible for district marketing team management and operation. Assist DGM (District General Manager) to achieve STP target:• Marketing budget planning, marketing program planning, execution, monitoring and evaluation, to ensure the investment efficiency of all marketing resource. • Retail brand image building and maintenance, coaching & monitoring retail team’ s proper execution based on marketing standard.• Regional and District promotion planning and execution, vendor management and monitoring.• Marketing information collection, which includes competitor impact to Nokia brand and products for their new products features, launch program and special marketing activity, and marketing feedback collection and evaluation, ect.