Digital Marketing Optimizer
Current- Being part of the 360 team, working with the largest companies and industries in Israel (real estate, retail, communication, insurance, food...).- Collaborating with the largest digital marketing agencies, our analysis team, and our offline team, working on media planning, benchmarks, competitor and keyword research, presentations, etc.- Tracking performance of small & very large scale campaigns on different platforms: Google, Meta, TikTok, Taboola, Outbrain, IDX (...). In addition, tracking and analyzing User Acquisition performance of various apps on Appsflyer & Firebase.- Analyzing large amounts of data, measuring relevant KPIs, and providing insights, conclusions, analysis and detailed action items for our clients.- Attending weekly meetings with our clients and service providers.