As the head of DTC sales operations, covering DTC business and customer loyalty program under the OnePlus brand, across Europe, North America and India regions.

- Portfolio management: Significantly increased OnePlus’ market share in strategic regions, with annual shipment doubled from 2020, and several models ranking among top-sellers in US and India, by working with the product team to refine the strategies and launch new models ahead of competitions.- Operation optimization: Led the project management on key products with effective cross-functional collaborations. Refined the S&OP process to reduce inventory risks.- New business… Show more - Portfolio management: Significantly increased OnePlus’ market share in strategic regions, with annual shipment doubled from 2020, and several models ranking among top-sellers in US and India, by working with the product team to refine the strategies and launch new models ahead of competitions.- Operation optimization: Led the project management on key products with effective cross-functional collaborations. Refined the S&OP process to reduce inventory risks.- New business exploration: Successfully introduced new audio products into the Indian markets through Amazon and Flipkart, and paved the way for further expansion of audio business in India.- Honors and awards: Star of OnePlus, and outstanding employee of the MSS department. Show less