Yan Li Email & Phone Number

中国 广东省 深圳

• Global brand marketing system: According to brand positioning and value, establish a brand value traction model, unify external marketing information, and at the same time connect relevant departments within the enterprise;• Brand evaluation system: establish industry brand health index, guide brand development roadmap and supervise development direction and progress• Global Marketing System: Take the global brand and product marketing rhythm as a blueprint to promote the… Show more • Global brand marketing system: According to brand positioning and value, establish a brand value traction model, unify external marketing information, and at the same time connect relevant departments within the enterprise;• Brand evaluation system: establish industry brand health index, guide brand development roadmap and supervise development direction and progress• Global Marketing System: Take the global brand and product marketing rhythm as a blueprint to promote the establishment of various marketing strategies and IMC processes and systems• Team building: Based on the business success of the company, decompose brand and product tasks, and build a professional team to meet business development needsmain result:1. Responsible for the company's brand positioning, brand strategy and key product or function formulation and follow-up implementation;2. Responsible for the strategic planning and creative output of brand marketing activities and daily communication;3. Connect with product/operation/design departments and suppliers, coordinate the resources of all parties, and promote the implementation of brand projects.4. According to the current status of the brand evaluation system BHT, formulate brand development and optimization plans Show less

China

• Guide the team to plan the brand's overseas annual and future positioning strategy:• Lead the team to establish a global integrated marketing management system• Monitor the progress and achievements of the global integrated marketing management system

China

• Manage vivo global brand and product marketing strategy and campaign• Empower region to manage local market marketing results• Advise the marketing situation in local countries, lead the team to achieve company goals• Main process ： Precision marketing management system

Guangzhou, Guangdong, China

Responsible for project：• Develop marketing strategy and planning of integrated brand campaigns• Digital media planning, buying, tracking, evaluation and budget management• Develop eCRM program and eCommerce program, closely working with cross-functional team ( 400 thousands members)• Manage brand campaign include: annual campaign( UV protection) and product campaign• Manage digital team to achieve company goal

Guangzhou, Guangdong, China

Responsible for project：• Internal Entrepreneurship Program: design and develop “Skynet” project, which is integrated both internal and external platform, connect by user ID. To checking target consumer’s behavior for further using• O2O platform strategy(External): China first involved doctor, investor, incubator and Pharmaceutical enterprise innovation campaign, based on the doctor ‘s insight, combined with platform strategy mode, solve various demand.• O2O platform… Show more Responsible for project：• Internal Entrepreneurship Program: design and develop “Skynet” project, which is integrated both internal and external platform, connect by user ID. To checking target consumer’s behavior for further using• O2O platform strategy(External): China first involved doctor, investor, incubator and Pharmaceutical enterprise innovation campaign, based on the doctor ‘s insight, combined with platform strategy mode, solve various demand.• O2O platform strategy(External): A platform involved difference level hospital, provide education and consultation service• O2O platform strategy(External): Build a Doctor based wechat platform, and created “MET” content brand, to let Doc. share their experience with short video.Responsibilities：• Response all company digital marketing project and arrangement• Based on the current digital platform, analyzes its performing data and the existing marketing strategy guide• Setup and manage platform doctor CRM system (100 thousands) Show less

Cn

Responsible for project：• Project Manager for the P&G first CN market on-line Store ( la.shenghuojia.com), including:o Analyst target consumer groupo Website structure designo CRM system design ( one million members)o Data migrationo Apply 3rd party API functionResponsibilities：• Project/Program management - Program master planning: allocate resource capacity and individual projects delivery• Client Management - responsible to understand the… Show more Responsible for project：• Project Manager for the P&G first CN market on-line Store ( la.shenghuojia.com), including:o Analyst target consumer groupo Website structure designo CRM system design ( one million members)o Data migrationo Apply 3rd party API functionResponsibilities：• Project/Program management - Program master planning: allocate resource capacity and individual projects delivery• Client Management - responsible to understand the Marketing's digital strategy and delivery model to fit Consumer Solutions capabilities• Financial Management - accountable to manage overall budgets for all related Digital programs/projects Show less

Support AG/AP projectDesign and development a combination of IBM and non IBM offerings, services, labour, assets, hardware, and software products/solutions directly to customerMaintains and applies knowledge of Strategic Outsourcing technical solutions, contract documents, long-term service planning and cost case development methodologies Understand of the knowledge about contract terms and conditions, in both Chinese and English context.With the capability of… Show more Support AG/AP projectDesign and development a combination of IBM and non IBM offerings, services, labour, assets, hardware, and software products/solutions directly to customerMaintains and applies knowledge of Strategic Outsourcing technical solutions, contract documents, long-term service planning and cost case development methodologies Understand of the knowledge about contract terms and conditions, in both Chinese and English context.With the capability of cost analysis and the knowledge of service agreement pricing and billing models.Work with services/support on new service initiatives that could be sold to clientsConsult with project managers on project status to help ensure timely deliverables.Manage primary account relations with customersAble to manage multiple detailed solutions. Show less

Cn

 Perform KCO (Key Control Operation - internal control ) testing on IBM services & its relevant processes Follow up and communicate with relevant parties (focal point, lead tester and so on) to get the testing complete on time Understand the IT security governance principle and relevant industry policies

Master, Multimedia

Interactive Multimedia. Major academic courses highlights: Multimedia Systems Design; Digital Video Technologies; Representation.

Bachelor

Computing. Final Project: 'An Investigation, Development and Implementation of a New Form of Comic by Using Multimedia Technology'

Summer Online Course，Art As A Global Business：The Value Of Art, Summer Online Course，Art As A Global Business：The Value Of Art