1.Marketing Promotion of ZFX in Southeast Asia: Led the marketing efforts for our FX products, ZFX, specifically in Vietnam and Thailand, focusing on influencer marketing, social media management, content strategy, and public relations. Successfully drove brand awareness and engagement.2.Innovative Project Launch in Vietnam: Orchestrated the setup and growth of an overseas social media matrix in Vietnam, launching 11 TikTok accounts. Managed the entire user acquisition to conversion journey, consistently achieving trading users.3.KOL Partnerships in Southeast Asia: Established and maintained long-term collaborations with finance-focused KOLs across Southeast Asia, significantly contributing to user acquisition. Standardized the KOL collaboration process (SOP) for scalability and efficiency.4.Brand Elevation & Localization Strategy: Spearheaded the brand rejuvenation initiatives in Vietnam and Thailand, designing and executing localized branding and marketing strategies that fueled product enhancements and market penetration. Demonstrated a keen understanding of regional markets and the ability to tailor campaigns for maximum impact.

DeNet Giveaway Project (From Concept to Success): I assumed full responsibility for the DeNet Giveaway project, leading it from concept to successful implementation. This involved not only the development of the product but also the formulation of comprehensive market strategies. The results speak for themselves, with the achievement of a remarkable daily user engagement of 100k and collaboration with over 200 project partners. Moreover, I fostered the growth of an ecosystem consisting of more than 20 Web3 projects, contributing significantly to their traffic expansion and conversion rates.PayTent Creator Economy Platform (Empowering Creators Globally): In my role, I took charge of the creation and development of the PayTent Creator Economy platform. This entailed establishing the entire product ecosystem from the ground up and devising growth strategies tailored to the TOB (To Creator) sector. My efforts bore fruit as I successfully secured partnerships with over 100 international digital content creators across various domains, including education, AI-generated content, animation, and more.AIGC Project - AI Assistant Eva and AIGC Marketing Platform (Pioneering AI Solutions): I was entrusted with the challenge of building the AIGC project, including the innovative AI assistant, Eva, and the AIGC marketing platform. This involved a comprehensive 'zero to one' approach, with the AI assistant currently in its beta testing phase. The AIGC marketing platform boasts daily exposure exceeding 3 million, significantly aiding international brands in acquiring precise and targeted traffic.Holistic Marketing and Community Management: My responsibilities extend to overseeing the marketing and community operations across multiple product lines. This includes formulating product positioning and Go-to-Market strategies. As a result, our products have amassed an impressive following on various social media platforms, with a cumulative fan base of over 100,000 followers.

I spearheaded the establishment of the international marketing department from the ground up, assuming responsibility for brand development and user growth. My primary duties encompassed diverse aspects of business, including advertising campaigns, market collaborations, overseas Key Opinion Leader (KOL) marketing, SEO optimization, and branding.Achieved Remarkable User Growth: Through strategic collaborations with influencers and project partners, I drove a remarkable 120% year-over-year increase in registered users, accompanied by a 2% boost in conversion rates.Optimized Content Delivery and SEO: I successfully designed and implemented a content delivery system for the official website.Effective Advertising Campaigns: I conducted comprehensive testing and deployment of advertising campaigns on platforms such as Google, Facebook, and FlatAds. This initiative not only extended our reach but also significantly improved conversion rates by activating and engaging traffic channels.Multifaceted Brand Promotion: I orchestrated the planning and execution of a comprehensive overseas brand upgrade for our products. Leveraging various channels, including overseas media outlets, KOL collaborations, and cooperative ventures with project partners, we achieved multi-faceted brand exposure and joint marketing campaigns.Strategic Social Media and Community Management: I formulated effective strategies for our brand's presence on social media and within relevant online communities. Platforms under my purview included Twitter, Telegram, YouTube, and Instagram. Notably, we experienced a 100% increase in Twitter followers and a 150% growth in Telegram followers, underscoring the success of our social media strategies.

As a seasoned Team Leader, I had the privilege of spearheading two distinct teams within the organization, each with its unique set of challenges and objectives:1. B2B Brand - HugePOD Overseas Department:Strategic Leadership: I provided leadership to an 8-person, cross-functional team, both domestically and internationally, focusing on B2B brand development within the HugePOD Overseas Department.Holistic Marketing Strategy: My role involved the strategic formulation of marketing strategies, encompassing overseas business expansion, influencer marketing initiatives, and participation in overseas online and offline exhibitions.KOL Service Center: I successfully conceptualized and established a KOL (Key Opinion Leader) service center, facilitating collaboration with over 3000 influencers worldwide. This initiative expanded our global reach and enabled long-term partnerships with domestic and international Agencies and Affiliates.Strategic Partnerships: I was responsible for cultivating deep and meaningful collaborations with major platforms such as TikTok, Vigo, BIGO Live, among others, resulting in impactful marketing projects and brand exposure.2. ToC Apps - AjMall Marketing Team:Cross-Functional Leadership: In addition to my responsibilities in the B2B sector, I also led the ToC (To Consumer) Apps team, specializing in marketing strategies for AjMall.Comprehensive Engagement: My role involved the management of marketing projects that required close coordination with platforms like TikTok, Vigo, and BIGO Live, to maximize brand visibility.Community Engagement: I took charge of the HugePOD community, effectively engaging clients through platforms such as Telegram and Facebook groups.

In my role as a Brand Strategist and Marketing Specialist, I played a pivotal role in shaping and executing several high-impact projects that contributed significantly to the company's branding and growth.IPO Branding Strategy: I assumed a central role in crafting the company's IPO branding strategy. This involved comprehensive planning and meticulous execution, aligning our brand image with the goals and expectations of stakeholders and investors.APUS ARTS Public Welfare Brand Project: I was actively involved in the planning and execution of the APUS ARTS public welfare brand project. This initiative exemplified our commitment to social responsibility and community engagement, strengthening our brand's reputation.APUS Advertising Platform Project: As part of my responsibilities, I played a key role in the APUS advertising platform project. This project aimed to optimize our advertising platform's performance, enhance user engagement, and drive revenue growth.Maximizing Channel Coverage and Growth: I designed and executed strategic initiatives to maximize channel coverage and drive growth. These initiatives encompassed a deep analysis of performance metrics and external data across various channels, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), and DSP (Demand-Side Platform) advertising.

As a Marketing Strategist and Public Relations Specialist, I played a pivotal role in shaping and executing several impactful marketing and PR initiatives, contributing significantly to the company's brand exposure and growth.Strategic Event Planning: I took charge of planning and executing large-scale events that left a lasting impact. This included orchestrating the successful launch of the AISpeech DUI platform, which saw attendance by over 800 industry professionals. Additionally, I managed the launch of IoT product "Carrot," attended by 400 industry leaders. I also organized and conducted various workshops, fostering knowledge sharing and engagement.Exhibition Participation: I represented the company at prestigious events such as the World Internet Conference (WIC) and High-tech Fair, engaging with industry leaders and showcasing our products and innovations. These exhibitions helped establish our presence on a global scale.PR Communication and Brand Exposure: My role involved formulating a comprehensive PR communication plan aligned with the company's brand strategy and product planning. This plan was instrumental in enhancing our brand's exposure to a wider audience.Media Resource Expansion: I successfully expanded our media resources and cultivated fruitful media partnerships. This included arranging media interviews and reviewing media manuscripts, ensuring that our brand received positive and extensive coverage.Content Planning and Media Operations: I led the depth content planning and operation of all media platforms, including WeChat, Weibo, Toutiao News, and more. This comprehensive approach ensured that our messaging was consistent and resonated with our target audience across diverse media channels.

Finedining Journalism: I conducted interviews with chefs and restaurant staff, leveraging these interactions to craft compelling articles that offered insights into the catering industry. My articles served as a valuable resource for readers seeking to explore the culinary world.Global finedining Exploration: I played a key role in translating and editing foreign articles, introducing high-quality restaurants and recipes to an international audience. This involved bridging language gaps to bring the best of global gastronomy to our readers.Community Engagement: I led community operations for the Flavous App, expanding our lifestyle Key Opinion Leader (KOL) network within the community. This expansion facilitated the organization of regular online and offline activities, fostering a sense of culinary community and knowledge sharing.Social Media Management: I managed official social media accounts, including Weibo, Instagram, and Facebook, ensuring that our brand's voice and messaging resonated effectively with our audience. This included crafting engaging content and monitoring social media trends.Business Development: My role also encompassed aspects of business development, where I actively maintained relationships with partners. This involved collaboration with various stakeholders to drive mutual growth and success.