Be curious about the world, be positive to life, be passionate to the work. The bond that links you and me is not one of business, but of respect, joy and mutual acceptance.Professional Capability1) Over 13 years of experience in public relations, media relations, social media, event management, public opinion monitoring and crisis management.2) Experienced in PR company/agency operation management, familiar with industry and commerce/tax/financial management/legal/human resources-related issues, proficient in practical public relations business, skilled at innovation and business analysis.3) Master core medium and high-end media resources and industry excellent supplier resources, and have rich negotiation and communication experience, good at multi-task management.4) Be able to work independently and as a member of a team. Globalization and Diversity1) Be able to communicate with various types of organizations including state-owned enterprises, foreign enterprises, joint ventures, Chinese companies, and small/medium-sized teams and individual customers.2) Collaborate and partner with people of multiple countries, regions, and languages.3) Leverage professional business/industry knowledge to drive auditing programs, resulting in cost savings, quality enhancement and anti-fraud by delivering valuable marketing management consulting services and practical tactics for front-line enterprises.
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Executive DirectorPowerbj Group Dec 2015 - PresentBeijing, ChinaPOWERBJ Group is a local corporate communications agency based in Beijing, China. It provides full public relations services and develops business partnerships with global agencies in the world.I participate in branding management, business operations, and professional services.- Set up and enriched the company's management operation and maintenance system from 0 to 1, responsible for industry and commerce, tax affairs, finance, legal affairs, human resources, and external affairs management. Develop an annual company development plan, and be responsible for effective implementation. Be responsible for the reasonable compliance of comprehensive profit margin, financial statement, and project expenditure.- Collaborate with external partners in China, Singapore, India, Korea, Africa, Australia, the UK, and the USA to provide customized PR strategy, marketing survey, social media management, brand awareness services to clients all over the world.- Lead internal teams and engage with external partners to deliver services to clients including large and medium-sized central enterprises, state-owned enterprises, global Fortune 500 companies, industry-leading joint ventures, industry top Chinese enterprises, etc.- Participate in the development and maintenance of high-end channel resources together with the project leader, including but not limited to downstream supplier resources, media channel resources, etc.- Work closely in the team as the top specialist in consulting, market research, marketing consulting and management, corporate public relations, online/offline activity management, new media operation, corporate crisis public relations, public opinion monitoring, etc. -
ConsultantEastwest Public Relations Apr 2019 - PresentWorldwideEASTWEST PR is an International PR Agency specialized in B2B to help their business #getnoticed across the major continents since 1995. It has been focusing on getting B2B companies noticed in Asia in recent years.I work as an consultant in the team. I am in charge of all the communications tasks within China market, lead local team to accomplish all the tasks in time and on time with high quality above the average industry level. Also, I collaborate with colleagues in China, Singapore and UK to provide customized PR strategy, marketing survey, social media management, brand awareness building services to clients all over the world.We focus on B2B area, typically in technology, manufacture, education, healthcare, etc. -
ConsultantProtiviti China Member Firm Nov 2016 - PresentBeijing, Shanghai, Shenzhen, HongkongProtiviti is a global business consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration. As an independent consultant, I cooperate with the branch companies in Beijing, Shanghai, Shenzhen, and Hong Kong, with the purpose of standardizing enterprise business processes, optimizing supplier access/management/screening systems, reducing loss/compliance, and anti-fraud of completed/ongoing projects. I participate in the audit work of China's top-tier Internet/medical/electronic/maternal and child companies and provided professional advice within the scope of advertising/PUBLIC relations/offline market activities on their annual marketing costs, supplier access process compliance, and delivery quality.The total amount of projects I handled is huge, and I have rich industry experience. I have sufficient practical experience in advertising, offline marketing activities, online marketing, public relations, entertainment marketing, endorsement, and other projects. I have authoritative opinions on market competitive advantages, industry competitive product trends, and the breadth/depth of media resources. The direct drawdown loss in a single client's single audit task would be over $150,000 US Dollar, and the indirect drawdown loss/optimization amount aftermarket rationalization suggestions are over $ 15M to $ 150M US Dollar.
Frequently Asked Questions about Yan Yan
What company does Yan Yan work for?
Yan Yan works for Powerbj Group
What is Yan Yan's role at the current company?
Yan Yan's current role is POWERBJ Group - Executive Director.
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田艳Yan Tian
Recruiter, Talent Acquisition & Attraction A.P Moller - Maersk Global Service Center, ChinaChengdu
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