Acting as the head of IRU in the region, I am responsible for the strategic planning and effective execution of IRU expansion strategy towards China and the region, and for establishing IRU’s presence for business development in the region.Main responsibilities include:• Provide functional leadership and governance for all IRU activities in the region and the smooth operation of the office;• Develop and execute the strategy for China to support the TIR optimisation in the usage of TIR carnets, in close collaboration with other departments; • Develop and execute strategy for other countries in the region to increase the awareness of IRU and TIR, facilitate the implementation of TIR system in targeted countries, and support the optimization of TIR carnets usage in existing TIR operational countries, in close collaboration with other departments;• Maintain and develop IRU's relationships with governmental authorities, transport industry, business associations and other relevant private or public institutions in the region, to ensure the that IRU has a positive profile regionally and nationally through communication and strategic representation;• Work with IRU headquarters and other IRU delegations to establish and maintain strategic alliances with third parties, including international organizations, policy advisory bodies, research institutes, etc., to develop the IRU’s influence in the region;• Identify market situation in the region and develop regional and national advocacy toolkits for the improvement of international road transport policy and market environment for TIR carnets usage;• Identify new opportunities for IRU’s business and membership development in the region;• Represent IRU at activities and events at regional level; arrange and attend meetings with senior government and public sector representatives, attend high-level networking functions and social events.

In charge of overall communications and events activities in East and Southeast Asia, I'm helping IRU to establish the awarenss of the organization's key expansion activities in the region, notably the world's only global transit sytem TIR. In this role, I develop and execute communications plan for the region to supoprt China's successful accession to the UN TIR Convention in 2016 and now to implement the system in the country and to expand the system to the Southeast Asia. Our major external stakeholders, including those from media, government and academia are identified and influced by the active activiites we are working upon. I also support the Chief Rep of the region on building up government relations in the Southeast Asia and took care of regional office registration and set-up before the team is fully-fledged.

· Develop and manage relations with BP targeted media· Develop annual media plan, manage the execution of the plan, track the progress and evaluate the effectiveness of the plan · Organize and deliver media events in association with business milestones and corporate events on regular basis · Manage media monitoring of news coverage on BP. Act as the duty manager of the BP China Press Office, respond and coordinate media requests and inquiries on BP press release and other BP information · Support crisis communications and issue management

One of the main contributors to develop PR strategies and communication plans from scratch for the newly-established subsidiary of Saudi Aramco—Aramco Asia, and the major coordinator with headquarters’ PRD as well as external stakeholders, including government, think tanks, and media.Responsibilities include but not limited to:1. Establishing and developing relationships with government officials, top think tanks, and academic organizations;2. Monitoring and analyzing of developments in China’s politics, economies, energy industry, and the like; provide in-depth reports on the developments of key issues and implications to Aramco Asia and Saudi Aramco; identify and monitor key events related to Aramco business;3. Media engagement: develop and maintain Chinese media database of key newspapers, TV stations, newswires, and websites; Draft, develop, and distribute press release in English and Chinese and do follow-ups with key media outlets; respond to media enquires; prepare for and update the FAQs to general media inquiries; arrangement advertisement campaigns;4. Content development: develop and update English and Chinese content for corporate brochure; draft and develop news articles on Aramco Asia events and related issues for Saudi Aramco’s corporate website, publications and other collaterals;5. Speech Writing: Draft and develop speech for Aramco Asia executives upon request.

Strong coverage of energy topics, mainly including domestic energy policies, oil and gas E&P developments, oil supply and demand, china's oil and gas imports, unconventional oil and gas developments, and NOCs update news.Responsibilities are as follows: attending press briefings and business forums, writing news analysis stories, and maitaining relationship with energy companies and contributing news articles to China Daily website.