Yana Kharchevska is a PM&yogi at King's Choice.
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Senior Project ManagerKing'S Choice Mar 2023 - PresentI joined the company as a project manager in order to be useful in adjusting workflows and the marketing strategy implementation- Coordination and inclusion of all departments at the necessary stages according to the company's goals- Close cooperation with the marketing department and work on the company's promotion strategy- Adjustment of external activities through cooperation with partners/representatives of the company from different countries - Use of the agile approach (joint solutions, improvement of resource costs, etc.) -
Yoga InstructorПредприниматель Jan 2021 - PresentYoga is one of my passions in life , so I am a RYT200 certificated instructorAsk me how to love your body and teach your mind to respect itI provide yoga lessons both offline and online
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Internship ProgramTonti Laguna Mobile Nov 2022 - Dec 2022Kyiv, Kyiv City, UkraineHappy to finish Internship from TLM - it was a deep dive in the world of Mobile product managementI've worked with real database, studying funnels in mobile apps, systems and platforms of the main product metrics, types of monetization in mobile, got acquainted with backlog prioritization methods and unit economics -
Head Of Research DepartmentInitiative Ukraine Nov 2016 - Oct 2022Kiev Region, UkraineIn 2019 company has increased in 2.5 times by billings and twice by research department employees - Creating the analytical part for media-tenders: consumers, KPI and competitors’ strategies analysis, economical modeling – SOV&SOM forecast - Presentation of results to Clients – research part/market trends/strategies - Communication with Digital, Buyers&TV, PPC, Sales and New Business departments during the whole process of Product strategy preparation - Improving exciting features of analytical reports for Clients -
Research Group HeadMedia Direction Ukraine|Omd Aug 2012 - Feb 2016Kiev, UkraineGrowth from Junior Researcher to Group Head position. Mainly work with one major for agency Client - Providing Client with highly qualified, customer-oriented analytics and services that contributes into business, sometimes under the strict deadlines - Support of all analytics for launch of 3 new products – measurement the potential Source of business, SOM&SOV, qualitative research (interviews, focus-groups, brain-storming etc.), competitive analysis etc. - Presentation of research fragment for media-strategies/market trends of Clients’ market - Launch and support of Digital market overview report for all Clients -
Project ManagerUmg International Limited Jun 2010 - Jul 2012Kiev, UkraineRealization of marketing research for FMCG Clients: from general concept approval to providing key findings and recommendations in terms of current products and new product launches - Participation in Qualitative research (search for consumers’ insights, hypothesis development) through shopper journey research, online bulletin board, focus groups etc. and further Quantitative research (hypothesis test, validation, conclusions and recommendations) - Consumer's landscape-study, Consumers’ segmentation, A/B testing, Concept&Product Test, Usage&Attitude study, CBC (test of appropriated price) - Creating of supporting materials for research, monitoring “fields” activity, questionnaires (paper, computer, phone options) - Creating reports of research, including the main recommendations, in order to find new directions and maintaining brand positions -
Manager Of Gmc ChampionshipGlobal Management Challenge Ukraine Nov 2009 - Apr 2010Kiev, UkraineSelling the participation in global competition (by phone, presentation ofthe project, supporting the participants during the project)Organization of the main events during the project – InternationalCocktail (hotel «InterContinental»), GMC Lunch (restaurant "Lipskyosobnyak") etc.
Yana Kharchevska Education Details
Frequently Asked Questions about Yana Kharchevska
What company does Yana Kharchevska work for?
Yana Kharchevska works for King's Choice
What is Yana Kharchevska's role at the current company?
Yana Kharchevska's current role is PM&yogi.
What schools did Yana Kharchevska attend?
Yana Kharchevska attended National Technical University Of Ukraine 'kyiv Polytechnic Institute'.
Who are Yana Kharchevska's colleagues?
Yana Kharchevska's colleagues are Pavel Korol', Alina Turchak, Vitalina Varylenko, Mico King, Vitaliy Hlobenko, Iryna Bevz, Irina Sabadakha.
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