Yana Mikheeva's Location
Ramenskoye, Moscow, Russia, Russian Federation
About Yana Mikheeva
Yana Mikheeva is a Head of Content at Restoclub.ru.
Yana Mikheeva's Current Company Details
Yana Mikheeva Work Experience Details
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Head Of ContentRestoclub.RuMoscow, Ru -
Content ManagerLike Nastya Feb 2021 - PresentМайами, Флорида, Соединенные Штаты АмерикиLike Nastya is one of the most popular kids bloggers on YouTube internationally. There are now more than 300 million subscribers worldwide on all of Nastya's channels. Main channel: https://youtube.com/channel/UCJplp5SjeGSdVdwsfb9Q7lQ I manage social media platforms:https://instagram.com/likenastyahttps://www.tiktok.com/@likenastyahttps://www.facebook.com/likenastyaand YouTube Shorts videosDuring our work, the instagram account has grown by more than 300 thousand… Show more Like Nastya is one of the most popular kids bloggers on YouTube internationally. There are now more than 300 million subscribers worldwide on all of Nastya's channels. Main channel: https://youtube.com/channel/UCJplp5SjeGSdVdwsfb9Q7lQ I manage social media platforms:https://instagram.com/likenastyahttps://www.tiktok.com/@likenastyahttps://www.facebook.com/likenastyaand YouTube Shorts videosDuring our work, the instagram account has grown by more than 300 thousand active subscribers due to high-quality content for children and parents and continues to grow rapidly. - Creating family content every day for fans- Promotion of new videos on YouTube, attracting an audience to YouTube via Instagram - Communication and support 24/7- Working with mail, communicating with partners and fans, discussing new potential projects and integrations - Reels content, video editing, regular selection of references and trends for filming, monetization of Reels- Experience of the NFT promo project and own tokens. Promo of Nastya's songs, music videos, merch, mobile apps- Analysis of competitors in the children's segment - Writing warm-ups for launching commercial projects, taking into account the characteristics of the children's audience. Launches, sales starts via social networks, analytics- Consultations about Instagram and other platforms for the team- Building social media strategy (Instagram, TikTok, YouTube Shorts): content, creativity, account monetization, promotion. - Work in an international team, communication in Russian and English- Collaborations with bloggers and brands. Reporting on all advertising integrations- Growing awareness, working with personal brandy - YouTube Shorts: selection and preparation of trending content, editing, video monetization, production of technical specifications for the production team Show less
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Руководитель Отдела Развития Социальных СетейИви May 2023 - Jul 2024Москва, РоссияОбязанности:- Ведение команды контент-менеджеров- Написание стратегии как глобально по проекту, так и к каждой соцсети, запуск новых направлений для компании - Продвижение сетки соцсетей (YouTube, Vk, Instagram, TikTok) через вертикальные ролики, только органические охваты. Создание Shorts, ВК клипов, Reels, роликов для тикток с вирусными нарезками из сериалов, фильмов.А также успешные рекламные кампании по продвижению контента через вертикальные форматы.- Работа с… Show more Обязанности:- Ведение команды контент-менеджеров- Написание стратегии как глобально по проекту, так и к каждой соцсети, запуск новых направлений для компании - Продвижение сетки соцсетей (YouTube, Vk, Instagram, TikTok) через вертикальные ролики, только органические охваты. Создание Shorts, ВК клипов, Reels, роликов для тикток с вирусными нарезками из сериалов, фильмов.А также успешные рекламные кампании по продвижению контента через вертикальные форматы.- Работа с различными форматами: длинный контент на YouTube, короткий вертикальный контент, формат с ведущим в кадре, сообщества, сторис, посты, эдиты и др- Аналитика и детальное изучение ЦА, работа с формированием сообществ, фан-базы - Анализ рынка, конкурентов- Опыт запуска контент-стажировки и обучения монтажу, продвижению соцсетей, работе с аудиториями. Те, кто успешно прошел стажировку - работают сейчас в моей команде и стали уверенными контент-менеджерами. - Ведение отчетности, результатов, составление KPI, презентации- Работа с инструментами: confluence, slack, Jira, notion, Miro, Google таблицы Show less -
Marketing DirectorMeridan Group Feb 2022 - Jun 2022ИспанияMeridian Group is a service for private investors in Spain. Sale of residential and commercial real estate in different areas of Spain.Work in an international company in one team with a marketer, SMM specialist, advertising manager, real estate selection manager. • Building a strategy for promoting social networks: Facebook, YouTube, Instagram• Creating content for social platforms with a team, working on marketing strategy for selling real estate using social media •… Show more Meridian Group is a service for private investors in Spain. Sale of residential and commercial real estate in different areas of Spain.Work in an international company in one team with a marketer, SMM specialist, advertising manager, real estate selection manager. • Building a strategy for promoting social networks: Facebook, YouTube, Instagram• Creating content for social platforms with a team, working on marketing strategy for selling real estate using social media • Design of advertisements, video editing • Writing selling texts, websites, landing pages • Search for potential buyers of real estate in Spain and investors • Help in creating a website and landing pages Show less -
Content ManagerYoola Nov 2020 - Mar 2022Москва, Москва, РоссияYoola is an international company that helps to develop influencers’ personal media around the world. Yoola is an official YouTube partner network with the largest community of video makers in the CIS (+280 million channels). Yoola offices are located in the USA, Israel, China, Ukraine, Russia.https://instagram.com/yoolahttps://yoola.comhttps://www.tiktok.com/@yoolaResponsibilities:Content making and promotion of Yoola social networks: Instagram, VK, Facebook… Show more Yoola is an international company that helps to develop influencers’ personal media around the world. Yoola is an official YouTube partner network with the largest community of video makers in the CIS (+280 million channels). Yoola offices are located in the USA, Israel, China, Ukraine, Russia.https://instagram.com/yoolahttps://yoola.comhttps://www.tiktok.com/@yoolaResponsibilities:Content making and promotion of Yoola social networks: Instagram, VK, Facebook, Telegram channel, Yandex.Zen and an internal platform for partners.- Brand reputation: working with brand mentions and coverage.- Analysis of trends in social networks, as well as constant monitoring of news from the life of bloggers, search for information guides.- Selection of bloggers for events, filming and collaborations with brands.- Consultations for popular youtubers and Instagram blogger about social media.- Shooting content and interviews with media personalities at events.During the work: - Increased the number of Instagram followers and started active posting of Reels (the most popular video - 3.8 million views). I cleaned inactive accounts, returned the previous ER and increased it. - Participated in the organization of the presentin YouTube button to bloggers: Morgenstern, Vpiska, Booster, Egor Kreed, FC Na Sporte, Habibka and others. Each event was fully supported on social platforms.- Generated content at the Yoola X Egor Kreed New Year's Eve party for Yoola social networks.- Increased the number of regular tags from bloggers who recommend our work. - Together with the team, we shot 4 seasons of our own TikTok show with bloggers - YooNation: popular ticktockers and YouTubers became guests. My responsibility: selection of bloggers to participate and communication with them, photo zones and branding, shooting material for social networks, assistance in organizing. Show less
Yana Mikheeva Education Details
Frequently Asked Questions about Yana Mikheeva
What company does Yana Mikheeva work for?
Yana Mikheeva works for Restoclub.ru
What is Yana Mikheeva's role at the current company?
Yana Mikheeva's current role is Head of Content.
What schools did Yana Mikheeva attend?
Yana Mikheeva attended Российский Экономический Университет Им. Г.в. Плеханова.
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Yana Mikheeva
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