Leading Product Management, User Experience, Product Marketing, Digital Content Strategy and Research & Analytics

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Catapult exists to build and improve the performance of athletes and teams at all levels of sport. Operating at the intersection of sports science, analytics and technology, Catapult products are designed to optimize performance and quantify return to play. Catapult has 350+ staff based across 20+ locations worldwide, working with over 3k elite teams globally.

P&L Responsibility for running and building Audible's new B2B business, including managing Sales, Customer Success, Marketing, Editorial, Operations and defining/prioritizing the Product Roadmap.

Designed and built Audible's Product Marketing team with a focus on product messaging strategy and customer journey consistency, as well as conceptualizing and taking new initiatives to market, geared toward expanding Audible's reach to incremental Audiences via new businesses, new membership benefits and new device integrations.

Responsible for customer conversion strategies and plans across Audible.com and the Audible mobile apps; Led Audible's first Lifecycle Marketing function.

Member of the Tenlegs founding team - at the time, a digital media tech start-up connecting artists & arts communities with tools & resources that support artistic entrepreneurship. Multiple revenue streams established, including platform licensing to art schools and arts organizations and creative services for enterprise marketing teams, delivered by member artists.Created and established company structure, operations and business model, launching the online platform in May 2011; Grew sustainable revenue streams and built team from the ground up.Directed product development roadmap, extending capabilities and global reach of platform to meet the needs of multiple audiences, while balancing market demands, business goals and resource limitations.Managed and nurtured client relationships; Led partners in the definition and implementation of large-scale programs, including a key platform licensing initiative with California Institute of the Arts.Oversaw business operations and controls, with an eye toward containing costs and optimizing resources; Provided P&L leadership and direction for short and long-term goals and priorities.Partnered with Tenlegs CEO on investor pitch and funding events, advising on and contributing to content as well as playing a critical role in presentations.

Led team charged with customer conversion across digital channels, comprising approx. 50% of incoming consumer accounts (vs. offline channels); Established vision, strategy, and goals for newly formed role and team.Spearheaded digital point-of-sale conversion strategies, including marketing programs, A/B & multivariate testing plans and e-commerce capabilities across americanexpress.com and partner sites.Secured and managed over $10M in combined tech and marketing budget, working across multiple levels and functions, including finance, operations, and tech to initiate, influence and drive initiatives forward.Established strong case for digital conversion initiatives, driving threefold team growth.

Led New Product team focused on strategy, research, concept development, cost-benefit analysis, implementation and launch of consumer card products & services that met key consumer needs and profitability targets. Managed combined tech and marketing budget of over $5M and cross-functional teams of up to 300 people per project; Defined and launched 6 new and redesigned products, including digital capabilities.Steered young adult segment strategy, identifying a multi-billion dollar income opportunity over a 10-year horizon by targeting and investing in this segment now; Awarded funding from Chairman’s Innovation Fund for further development (one of only 5 projects selected).Presented at monthly review sessions with Executive Leadership to ensure buy-in, alignment and sponsorship at every key phase of the product development process.

Led development and launch of new lending credit card products & services, including market research, value proposition definition, requirements roadmap and implementation, contract negotiations and acquisition strategy; Conceptualized, developed & launched Blue Sky from American Express – a key success in the Consumer Card portfolio across all metrics.

Managed the Interactive Development Program Office (budget over $500k), focused on creating digital capabilities to meet needs of key internal constituents. Included global alignment across program work-streams, program budget management and stakeholder communication.