Yana Fleming Email & Phone Number

Minneapolis, Minnesota, Us

Developed measurable MEL frameworks for USAID trade initiatives, incorporating both qualitative and quantitative metrics across 16 countriesCreated alternative financing solutions for agricultural MSMEs, managing communications between local stakeholders and international donorsOrchestrated behavior change campaigns integrating traditional media, community outreach, and digital platforms in low-connectivity regionsEstablished sustainable reporting mechanisms enabling local teams to independently track and communicate program impacts to donorsDesigned culturally appropriate communications strategies bridging local implementation partners with international funding stakeholders

Implemented AI-powered content generation system enabling sustainable communications by government staff without specialized backgroundsDeveloped culturally appropriate UX/UI strategies considering local digital literacy levels and infrastructure constraintsCreated knowledge transfer framework ensuring long-term sustainability of digital initiativesDesigned content management training modules reducing external consultant dependency while maintaining World Bank reporting standardsCreated government-wide social media policy transitioning official communications from Facebook to national portal, enhancing information security and accessibilityDeveloped privacy framework with Attorney General's office aligning digital transformation with data protection standardsEstablished measurable KPIs aligned with both national strategic objectives and World Bank development goals

Bethesda, Md, Us

Created visual storytelling methodology translating complex US-Africa trade and investment initiatives into compelling narrativesDeveloped region-specific integrated marketing communications promoting bilateral and multilateral trade opportunitiesImplemented earned media strategy leveraging established networks in development finance sectorCapitalized on my professional network to implement a successfully earned media strategy to raise the program’s international profile.

Conducted workshops in Arabic for women SME owners in digital marketing and consumer identificationAdvised Melanesian founder of a female microfinance program on expansion into AfricaOrganized virtual conferences and hybrid events for NGOs during the pandemicResearched, wrote, and edited articles for blogs, journals, and academic publications for clients

Chatswood, Nsw, Au

Achieved 277% increase in media engagement through strategic planning and local partnershipsPioneered mobile-first website optimized for low digital literacy and limited connectivity, adopted as regional modelCreated tiered partnership framework revitalizing funder relationships and attracting private sector supportLed organization-wide communications workshops building sustainable internal capabilitiesWorked on MEL framework integrating indicators with communications objectives

Provided strategic advisory for women's microfinance program expansion across emerging marketsFacilitated marketing workshops equipping women-owned SMEs with analytics and branding toolsCreated regionally-appropriate training modules for personal branding and customer relationsGenerated thought leadership content enhancing clients' market positioningDeveloped culturally sensitive communications strategies for multi-country program implementation

Led multinational team of 5 department heads and 60 professionals, demonstrating exceptional leadership in optimising team performance and project outcomesElevated the organisation's learning capabilities, instilling a culture of continuous professional development and adaptive skill enhancementConducted incisive analyses of digital campaign performance, establishing benchmarks for conversion metrics that informed strategic marketing decisionsIntegrated operational insights into the organisation's strategic framework, embedding a continuous improvement methodology into the corporate culture

Orchestrated outreach and communication strategies for female health programmes USA, Colombia, Ghana, and Kenya, demonstrating cross-cultural expertise in audience-tailored outreach and communication activitiesForged and nurtured relationships with local stakeholders, securing essential support and operational permissions, underlining strong community engagement skillsInstituted a data-driven impact evaluation framework for WASH interventions, integrating quantitative and qualitative insights to assess and enhance the program's efficacy

Bambous, Mauritius, Oo

Engineered bespoke B2B communication strategies that effectively engaged SMEs across twelve African and Middle Eastern countries, showcasing an understanding of regional business practices and normsBuilt strategic alliances with journalists, influencers, and industry partners, creating a robust network that elevated the company's brand visibility and market reachAuthored a comprehensive internal communications strategy and pioneered intranet-based staff training programmes, enhancing organizational knowledge and cohesionOversaw high-profile corporate events, managing end-to-end logistics to deliver seamless experiences within budget constraintsDirected a corporate rebranding initiative that repositioned executives as pioneers in development finance, significantly enhancing the company's thought leadershipRecruited, mentored, and led a diverse team of fifteen marketing communications professionals across twelve countries, fostering a cohesive culture of excellence and innovation

Managed program, outreach, and communications budgets, ensuring optimal impact across eight countriesCultivated relationships resulting in over US$12M in contributions, demonstrating exceptional fundraising acumen and a persuasive engagement approachOrchestrated comprehensive monitoring and evaluation activities and reports, crafting compelling presentations for entities, including IFC, World Bank, and UKAID, underscoring proficiency in stakeholder communicationsFacilitated transformative dialogues between NGO leadership and local stakeholders, promoting service enhancements and community ownership of development programs

Led multinational team of 5 department heads and 60 professionals, demonstrating exceptional leadership in optimising team performance and project outcomesElevated the organisation's learning capabilities, instilling a culture of continuous professional development and adaptive skill enhancementConducted incisive analyses of digital campaign performance, establishing benchmarks for conversion metrics that informed strategic marketing decisionsIntegrated operational insights into the organization's strategic framework, embedding a continuous improvement methodology into the corporate culture

Crafted compelling narratives for governmental and non-governmental entities, translating complex visions into impactful communication campaigns within the SADC regionCollaborated with C-suite executives from Fortune 200 companies to distill and convey corporate strategies through influential presentationsConceptualized and executed high-stakes external communications, including earnings announcements and M&A narratives, strengthening brand equity and investor relationsLed training programs for marketing communications personnel within Mozambican civil society organizations for the SNV program designed to enhance local capacities in strategic communications

Washington, D.C., Us

Created award-winning annual reports and internal policy dissemination materialsDeveloped brand-aligned designs for national mailers and post office point-of-sale displaysCollaborated with licensing department on USPS merchandise and Pro Cycling Team collateralLed designer training for Adobe Creative Suite and advanced graphic design applicationsEstablished publication standards for agency-wide print materials

Worked as a graphic designer and photographer. I supported the implementation of the vision of multiple creative directors and senior designers. As a production assistant, I learned the feature film and promotional video process from the ground up. I worked in a variety of environments including The White House (EOP), periodicals, retailers, advertising agencies, and public relations firms

Master Of Arts (M.A.), Integrated Marketing Communications

Bfa, Photography, Modern Languages

French