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Yana Guterman Email & Phone Number

Marketing Leader. Brand Strategist. Team Builder. at The Scotts Miracle-Gro Company
Location: Canada, Canada, Canada 6 work roles 3 schools
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Role
Marketing Leader. Brand Strategist. Team Builder.
Location
Canada, Canada, Canada

Who is Yana Guterman? Overview

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Yana Guterman is listed as Marketing Leader. Brand Strategist. Team Builder. at The Scotts Miracle-Gro Company, based in Canada, Canada, Canada. AeroLeads shows a matched LinkedIn profile for Yana Guterman.

Yana Guterman previously worked as Marketing Lead, Controls at The Scotts Miracle-Gro Company and Senior Marketing Manager at Aleafia Health. Yana Guterman holds Mba, Marketing from University Of Ottawa.

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Email format at The Scotts Miracle-Gro Company

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The Scotts Miracle-Gro Company

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Profile bio

About Yana Guterman

I am a passionate marketing leader and a results-oriented general manager with experience in strategy, consumer insights, product innovation, and consumer communication: digital, traditional, and in-store. The heart of my approach as a marketer is to uncover true consumer insights and leverage them to develop engaging consumer campaigns that build strong brands and deliver business results. I am also a general manager with a strong sense of business ownership and a solid understanding of business drivers. I thrive on energizing the troops and leading cross-functional teams to deliver outstanding results. Core Competencies: • Brand Strategy • Business Planning & P/L ownership • Consumer Insights • Consumer Communications: digital and traditional media, experiential marketing, loyalty programs, in-store activation • Product Innovation

Listed skills include Customer Insight, Strategy, Fmcg, Brand Management, and 29 others.

Current workplace

Yana Guterman's current company

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The Scotts Miracle-Gro Company
The Scotts Miracle-Gro Company
Marketing Leader. Brand Strategist. Team Builder.
Website
AeroLeads page
6 roles · 23 years

Yana Guterman work experience

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Senior Marketing Manager

Vaughan, ON, CA

  • Reporting to VP of Marketing, responsible for brand development across recreational, medical and clinics brands, as well as omni-channel marketing strategy and programs targeting both consumers/patients and.
2019 - 2020 ~1 yr

Senior Marketing Manager

Toronto, Ontario, CA

  • Managed multiple and increasingly strategic assignments with larger portfolios
  • Spearheaded strategic regional consolidation and portfolio optimization of the largest portfolio within the organization
  • Conducted market due diligence and led integration of Stonemill bakery M&A
  • Developed Villaggio and Artesano brand communication and innovation strategy and drove implementation
  • Oversaw and drove growth for flatbreads& breakfast portfolio, delivering 1.5 share and 2 points penetration gains
Jan 2014 - 2018

Senior Brand Manager, Ritz & Salty Snacks

Greater Chicago Area, IL, US

  • Delivered double-digit growth on $150MM+ portfolio, led RITZ portfolio strategy development and innovation pipeline
  • Led agency partners in development and implementation of effective communication strategies across digital, social media, TV, print, and in-store channels
  • Improved portfolio profitability by 3 points through product reformulation
  • Redesigned Crispers packaging, delivering 10% growth rate
2011 - 2013 ~2 yrs

Brand Manager, Halls

US

  • Managed $70MM brand and drove integration of Halls business during Kraft acquisition, resulting in significant while over-delivery against targets
  • Developed successful Canadian campaign “Take a Halls. We’ll all feel better”, delivering 5% growth rate and growth in formal Consumer Engagement scores
  • Built and perfected strategic brand architecture,resulting in implementation of new packaging and graphics redesign
  • Launched new Halls Refresh product with $4MM in incremental sales
2008 - 2011 ~3 yrs

Brand Manager

Vevey, CH

  • Started as Assistant Brand manager and promoted to Brand Manager in 2005. Managed a number of priority brands including Stouffer’s, LeanCuisine, and Nestle Infant Nutrition.
  • Launched new LeanCuisine Spa line-up, creating and executing a fully integrated marketing campaign and delivering 10% growth
  • Led LeanCuisine packaging graphics redesign that won the Nestle global packaging competition
  • Drove 24% growth of Nestlé Baby Cereal portfolio through product expansion, renovation and new packaging design
  • Redesigned, rebranded and relaunched Nestlé Baby CRM program, exceeding business targets and reaching #1 position – 2004 CMA award winner
2003 - 2008 ~5 yrs
Team & coworkers

Colleagues at The Scotts Miracle-Gro Company

Other employees you can reach at gro.gov.uk. View company contacts →

3 education records

Yana Guterman education

Mba, Marketing

University Of Ottawa

Social Media Marketing Certificate

Brainstation

Bachelor Of Arts - Ba, Journalism

Moscow State University
FAQ

Frequently asked questions about Yana Guterman

Quick answers generated from the profile data available on this page.

What company does Yana Guterman work for?

Yana Guterman works for The Scotts Miracle-Gro Company.

What is Yana Guterman's role at The Scotts Miracle-Gro Company?

Yana Guterman is listed as Marketing Leader. Brand Strategist. Team Builder. at The Scotts Miracle-Gro Company.

Where is Yana Guterman based?

Yana Guterman is based in Canada, Canada, Canada while working with The Scotts Miracle-Gro Company.

What companies has Yana Guterman worked for?

Yana Guterman has worked for The Scotts Miracle-Gro Company, Aleafia Health, Canada Bread Company, Ltd., Mondelēz International, and Cadbury Adams Canada.

Who are Yana Guterman's colleagues at The Scotts Miracle-Gro Company?

Yana Guterman's colleagues at The Scotts Miracle-Gro Company include Beth Wolf, Timothy Patrick, Priyatham Kasu, Todd Miller, and Jacob Ramsey.

How can I contact Yana Guterman?

You can use AeroLeads to view verified contact signals for Yana Guterman at The Scotts Miracle-Gro Company, including work email, phone, and LinkedIn data when available.

What schools did Yana Guterman attend?

Yana Guterman holds Mba, Marketing from University Of Ottawa.

What skills is Yana Guterman known for?

Yana Guterman is listed with skills including Customer Insight, Strategy, Fmcg, Brand Management, Market Planning, Shopper Marketing, Product Development, and Competitive Analysis.

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