Determined to excel in my skills and gain more experience in the field of marketing. I have also completed the IMPACT Graduate Program designed by Philip Morris Bulgaria as a part of the Brand & Content team. There, I was able to learn more from experienced professionals and through my work on different projects, which then led me to the role of Digital Marketing Specialist at D&D Marketing Agency. In this last role, I was able to improve my skills in content writing for social media as well as working on PPC campaigns on Google Ads and LinkedIn.
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Digital Marketing SpecialistD&D Marketing Agency Jun 2024 - Nov 2024Varna, Varna, Bulgaria• Developing and maintaining a content calendar plan for six separate brands every month while ensuring consistent brand messaging for each. • Creating and scheduling posts to boost engagement KPIs on LinkedIn, Facebook and Instagram based on the content calendar plan, the trends integrated within the text as well as the buyer persona profile. • Working closely with a graphic designer daily to create compelling visuals for each post based on each platform’s specifications. • Conducting research and designing PPC campaigns on Google Ads and LinkedIn Campaign Manager to drive website traffic and generate leads. • Monitoring both results deriving from organic and paid campaigns. • Analyzing and reporting data to give actionable insights and making recommendations for future campaigns. -
Brand And Content GraduatePhilip Morris Bulgaria Jun 2023 - Dec 2023Sofia, Bulgaria• Supported the Brand & Content team by planning and coordinating company-owned events. Worked with various teams within the organisation and outside of it to ensure seamless execution with overseeing the overall event timeline. • Assisted the team in the deployment of plug-in events where the brand had a presence. Worked towards brand messaging alignment with various stakeholders to ensure positive impact on the business. • Developed a post-evaluation analysis based on the expectations prior to each event and the actual results. Determined areas for improvement related to future events. • Worked closely with the company’s graphic designer to ensure the proper incorporation of brand elements of the newest product launch campaign into the physical office space. • Collaborated with various departments, external partners and vendors to carry out the steps of the project in a cohesive manner. • Worked on adapting global video assets for the newest product launch per local market needs while ensuring brand consistency. • Clarified project objectives and goals as a project manager, responsible for the execution of the Graduation Project. Ensured team members have a clear understanding of the project deployment and the respective tasks which come along with it. -
Azure Technical Support Engineer Stage 2Tek Experts Nov 2022 - May 2023Sofia, Bulgaria• Accept, prioritize, analyze, and resolve assigned client requests and/or problems within predefined timelines and with the expected quality. • Use various tools, methodologies, and knowledge of the supported products to identify and effectively resolve technical issues. • Provide concrete and reliable information to the clients, in compliance with the policies and procedures of the company and the team. -
Customer Experience Associate With EnglishCrypto.Com Jan 2022 - Jun 2022Sofia, Bulgaria• Covering all quality targets by handling inquiries and requests from customers as well as internal departments and other stakeholders in a timely manner and in accordance with provided guidelines. • Considering, requesting, and processing verification documents when necessary. • Aiming to always provide high-quality service in order to establish long-term customer relationships. -
Customer Care RepresentativeSitel Group Apr 2018 - Jan 2022Varna, Varna, Bulgaria• Processing inbound and outbound calls as well as email and chat messages from customers and agents, including a wide range of inquiries and solving a breadth of customer service challenges. • Managed database records, drafting status reports on customer service issues. • Facilitated training and guidance for incoming staff as a mentor contributing to the successful onboarding and integration of new employees.
Yana Mokrenska Education Details
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Digital Marketing And Social Media -
Digital Marketing And Social Media -
International Business -
High School Of Foreign Languages "Yoan Ekzarh"English Language
Frequently Asked Questions about Yana Mokrenska
What is Yana Mokrenska's role at the current company?
Yana Mokrenska's current role is Postgraduate Student @ New Bulgarian University & University of York.
What schools did Yana Mokrenska attend?
Yana Mokrenska attended University Of York, New Bulgarian University, University Of Economics - Varna, High School Of Foreign Languages "yoan Ekzarh".
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