Yancy Zimmerman Email & Phone Number

Salt Lake City Metropolitan Area

Brand and marketing strategy, market research, and account planning for clients across various industries — including insurance, healthcare, financial services, and senior living.

Greater New York City Area

Greater New York City Area

Senior position leading a group of business at an independently-owned NYC-based branding and design agency—a hybrid role of brand strategy, client services, and project management servicing a myriad of high-profile brands, clients, and projects. Experience ranging from brand strategy, platform, naming, and identity development for new brands and products; strategy and design of mobile apps, web, and global e-commerce experiences; creation of channel-agnostic content and marketing material; video, photography, and motion graphics production; and packaging design.Clients Included: • Araks• Aveda• Bloomingdale's• Clé de Peau Beauté• Clinique• Dux• Estée Lauder• Fourteenjay• Gap International• Geiger Furniture• Haug Partners• Herman Miller• High Ridge Brands• Johnson & Johnson• Lab Series• Laura Mercier• Listerine• NARS• Nomad Two Worlds• Origins• Raw Spirit• redCHOCOLATE• Saks Fifth Avenue• SGX NYC• Shiseido

Greater New York City Area

Greater New York City Area

Greater New York City Area

Brand strategy and project management for mid-sized global branding agency. Client engagements covered a wide span of strategic initiatives (including brand strategy, brand architecture, naming, and positioning) as well as graphic, industrial, environmental, and architectural design for clients in the United States, Spain, and Qatar. Clients included: P&G, Telefonica, RealD, Neat, United Development Company, and United Fashion Company.

Provo, Utah, United States

Ran multi-media for weekly lectures, and operated online grading and resource systems to a class of ~300 college students in support of full-time professor.Developed and taught weekly lessons to a subset of 25 students—supplementing the professor's weekly lectures. Topics included documentary film, international film, linear and non-linear narrative, production design, cinematography, editing, music and sound, acting, and directing.Supervised a team of 11 other Teaching Assistants.

Provo, Utah, United States

Coordinated marketing, public relations, and event planning related projects for the center's large roster of diverse volunteer/service programs. Assisted in the management, design, development, and implementation of campaign materials.

Provo, Utah, United States

Developed and taught the curriculum and weekly lesson plans for a semester-long unit on media literacy to classes of elementary school children. The course culminated in the creation and screening of short films shot and edited entirely by the individual students.

Greater New York City Area

Facilitated and developed qualitative research approaches as part of focus groups, in-home visits, and IDIs. Helped create recruitment screeners, moderator’s guides, research stimuli, creative briefs, and client presentations.Clients included: Lego, Pepsi, Library of Congress, NFL, Listerine.

Provo, Utah, United States

• Assisted in coordinating after school literacy program• Supported instructors with teaching of 3rd-6th grade students• Planned and organized school-wide literacy event