David Yan Email & Phone Number

With 6 years of experience in brand operations and market operations for publicly listed SAAS companies, and nearly 2 years of experience in brand strategy consulting on the agency side, I possess extensive experience in investment and financing and know the ins and outs of the capital market. I am skilled in integrating structures, bridging the gap between market-facing activities and backend processes for mutual reinforcement, and driving integrated upgrades in research, production, and sales. I also have solid, repeatable, and easy-to-implement methods in operations and sales.

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  Vice President Of Strategy

  Iclick Interactive Asia Group Limited

  Jun 2018 - Present - Shanghai, China

  Key Responsibilities:1. Analyzed competitive landscape and assisted the CEO in formulating company strategy based on the business stage.2. Defined iClick as the "First Digital Operations IPO on NASDAQ" and coined the external slogan "Making Marketing Measurable."3. Assisted the IR department in communicating client success stories, methodologies, and business expansion strategies to the capital markets.4. Led and completed the writing of the "SaaS+X iClick Digital Operations White Paper."5. Coordinated internal resources and managed partnerships with third-party enterprises.6. Participated in the innovation and development of the company's core products.7. Managed the Group's Client Solutions Center and the WeChat Mini Program e-commerce execution team, helping key clients develop media communication strategies.8. Headed the "iClick Academy," responsible for employee knowledge training.Major Achievements:1. Successfully assisted iClick Group in acquiring Changyi Technology in 2020 and led the development of the "Changxun" (symbolizing customer repeat purchases, named after the Chinese sturgeon) product and related services.2. Helped iClick Group reposition its strategy and transition to the SaaS+X sector in 2021, resulting in a record-high stock price.3. In 2023, assisted iClick Group's subsidiary "爱知数" in becoming the only operator within the Tencent ecosystem to achieve over 1 billion RMB in GMV for single-brand private domain operations.

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  上海师范大学

  Human Resources Management/Personnel Administration, General