Yanel H.'s Location
Mexico City Metropolitan Area, Mexico
Yanel H.'s Contact Details
Yanel H. work email
- Valid
Yanel H. personal email
n/a
About Yanel H.
Yanel is an accomplished copywriter, SEO specialist, and personal stylist. She collaborates with contemporary designers, luxury brands, and consignment marketplaces to improve online shopping journeys through conversion-driven product copy. Her experience includes roles in fabric development, pre-production sampling, and sales for globally-recognized men's and womenswear brands. She also leads the StyleAlert.Co Styling team, which offers subscribers access to curated pre-owned and vintage designer finds via SMS.
Yanel H. Work Experience Details
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Remote Fashion CopywriterHulaMexico -
Top Rated Plus Fashion Copywriter, Product & On-Page SeoUpwork Jan 2022 - PresentMexico City Metropolitan Area• Developing targeted web content and informative product copy that adheres to brand-specific tone of voice guidelines for luxury apparel and accessories companies.• Delivering consistent and accurate listings and click-worthy meta descriptions that complement immersive on-site experiences and convert visitors into buyers.• Increasing organic search visibility by adapting existing copy to meet brand guidelines and strategies, in compliance with current on-page SEO best practices. -
Top Rated Plus Personal Shopper & Wardrobe Styling SpecialistUpwork Dec 2021 - Jul 2023Mexico City Metropolitan Area• Acquired and developed a diverse portfolio of international clients, achieving 'Best Wardrobe Styling Specialist in Mexico' Upwork features in January and June of 2023.• Educated and influenced client purchases through product and industry knowledge, while addressing special requests.• Enhanced client journeys by creating practical style guides, lookbooks, and shopping lists that reduced decision fatigue and fulfilled personal branding objectives.
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Remote Fashion CopywriterHula Jan 2022 - PresentHong Kong, Hong Kong Sar• Writing product description copy for pre-owned/vintage luxury consignment platform. Categories managed: clothing, footwear, bags, accessories, and fine jewelry.• Integrating long-tail keywords to boost product discovery and organic click-through rates, while adhering to in-house CMS listing guidelines.• Conducting product research on other consignor and peer-to-peer marketplaces to determine competitive resale pricing. -
Head Of Styling, Stylealert.CoMaterial World Apr 2024 - PresentNew York, New York, United States• Leading a team of Remote Stylists to implement direct marketing strategies, drive client engagement and achieve monthly KPIs via personalized SMS selections.• Providing Style Chat Interface training to team members, ensuring high-performance clienteling and a seamless shopping experience for trial users and VICs.• Identifying efficiency and engagement improvements with converting outreach strategies that increase client retention in partnership with Chief Growth Officer. -
Remote Personal Stylist On Stylealert.CoMaterial World Aug 2020 - Apr 2024New York, New York, United States• Curating pre-owned, trend-focused selections for Trial, Active, and VIP customers based on criteria such as age, body type, and location virtually via SMS.• Converting new users into active subscribers during a 7-day trial period by providing white glove service throughout, introducing them to VIP and referral programs.• Reactivating unengaged customers via personalized communication and supporting Customer Service to resolve customer issues.
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Archive InternJames Veloria Oct 2017 - May 2018New York, New York, United States• Sorted, steamed, and flat measured garments, ensuring simultaneous product uploads on E-commerce shoot sessions in collaboration with Art Director.• Analyzed significance of design research and curation skills when authentic additions were made to the company's archive. • Maintained vendor booth organized, packed and transported supplies to studio with Founders after an edition of the Manhattan Vintage Clothing Show & Sale. -
Client Advisor, Broome St. FlagshipAnna Sui Sep 2017 - May 2018New York, New York, United States• Created memorable shopping experiences by imparting brand history and product knowledge to high-value prospects and VICs.• Utilized Shopify POS to process and fulfill phone/online orders, wrote product copy and entered inventory data via Shopify Admin.• Maintained visual standards and dressed mannequins and forms in new product with efficiency, creating visual harmony, triggering traffic, and product discovery. -
Academic Skills Center TutorFashion Institute Of Technology Sep 2016 - May 2017New York, New York, United States• Clarified Spanish exam and project queries during Walk-In hours and by appointment for Textile Science and Woven Product Development students.• Collaborated with Employee Assistance Program by providing Textile Science help to those enrolled in related courses during a special 3-hour weekend session.• Developed FIT-ABLE participants' confidence in Spanish grammar and phonetics during weekly tutoring sessions. -
Apparel Production InternOvadia May 2016 - Jul 2016New York, New York, United States• Counter sourced trims and fabrics using press samples as reference to learn about domestic sampling and short-run manufacturing in New York's Garment District.• Updated data on Cut Tickets, Cutter's Must, BOM, and Raw Material Tracker files and created Style and UPC numbers on AMT ERP Software.• Sorted, steamed garments, dressed models, and returned looks in garment bags to studio for brand during NYFW Men’s. -
Fabric Research & Development InternJohn Varvatos Sep 2014 - May 2015New York, New York, United States• Acquired swatch cards and sample yardage fitting seasonal shirting, tailoring, and outerwear design briefs alongside Fabric Managers. • Catalogued fabric samples in company archive according to mill name and season, easing redevelopment of a woven quality.• Placed confirmed yarn wrappings and swatches onto color/fabric boards and maintained data integrity in Excel and RLM Apparel Software.
Yanel H. Skills
Apparel
Microsoft Excel
Microsoft Office
Powerpoint
Adobe Photoshop
Rlm Apparel Software
Dobby Pro By Ned Graphics
E Commerce
Textiles
Data Entry
Marketing
Design Research
Shipping
Visual Merchandising
Product Development
Adobe Illustrator
Squarespace
Shopify
Amt Erp Software
Luxury Sales
Stoll M1 Plus
Order Fulfillment
Customer Service
Photoshop
Product Uploads
Inventory Analysis
Weave Drafting
Dobby Loom Weaving
Fiber Analysis
Digital Pattern Cutting
Loss Prevention
Adobe Indesign
Team Management
Fabric Development
Confidential Information Handling
Returns Processing
Peer Tutoring
Gsuite
Search Engine Optimization
Customer Relationship Management
Online Support
Product Knowledge
Electronic Data Interchange
Electronic Data Capture
Accuity Scheduling
In Store Marketing
Yanel H. Education Details
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Bachelor Of Science (B.S.)
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Associate In Applied Science - Aas
Frequently Asked Questions about Yanel H.
What company does Yanel H. work for?
Yanel H. works for Hula
What is Yanel H.'s role at the current company?
Yanel H.'s current role is Remote Fashion Copywriter.
What is Yanel H.'s email address?
Yanel H.'s email address is yh****@****el.club
What schools did Yanel H. attend?
Yanel H. attended Fashion Institute Of Technology, Fashion Institute Of Technology.
What skills is Yanel H. known for?
Yanel H. has skills like Apparel, Microsoft Excel, Microsoft Office, Powerpoint, Adobe Photoshop, Rlm Apparel Software, Dobby Pro By Ned Graphics, E Commerce, Textiles, Data Entry, Marketing, Design Research.
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