Yanel H. Email & Phone Number

Mexico

Mexico City Metropolitan Area

• Developing targeted web content and informative product copy that adheres to brand-specific tone of voice guidelines for luxury apparel and accessories companies.
• Delivering consistent and accurate listings and click-worthy meta descriptions that complement immersive on-site experiences and convert visitors into buyers.
• Increasing organic search visibility by adapting existing copy to meet brand guidelines and strategies, in compliance with current on-page SEO best practices.

Mexico City Metropolitan Area

• Acquired and developed a diverse portfolio of international clients, achieving 'Best Wardrobe Styling Specialist in Mexico' Upwork features in January and June of 2023.
• Educated and influenced client purchases through product and industry knowledge, while addressing special requests.
• Enhanced client journeys by creating practical style guides, lookbooks, and shopping lists that reduced decision fatigue and fulfilled personal branding objectives.

Hong Kong, Hong Kong SAR

• Writing product description copy for pre-owned/vintage luxury consignment platform. Categories managed: clothing, footwear, bags, accessories, and fine jewelry.
• Integrating long-tail keywords to boost product discovery and organic click-through rates, while adhering to in-house CMS listing guidelines.
• Conducting product research on other consignor and peer-to-peer marketplaces to determine competitive resale pricing.

New York, New York, United States

• Leading a team of Remote Stylists to implement direct marketing strategies, drive client engagement and achieve monthly KPIs via personalized SMS selections.
• Providing Style Chat Interface training to team members, ensuring high-performance clienteling and a seamless shopping experience for trial users and VICs.
• Identifying efficiency and engagement improvements with converting outreach strategies that increase client retention in partnership with Chief Growth Officer.

New York, New York, United States

• Curating pre-owned, trend-focused selections for Trial, Active, and VIP customers based on criteria such as age, body type, and location virtually via SMS.
• Converting new users into active subscribers during a 7-day trial period by providing white glove service throughout, introducing them to VIP and referral programs.
• Reactivating unengaged customers via personalized communication and supporting Customer Service to resolve customer issues.

New York, New York, United States

• Sorted, steamed, and flat measured garments, ensuring simultaneous product uploads on E-commerce shoot sessions in collaboration with Art Director.
• Analyzed significance of design research and curation skills when authentic additions were made to the company's archive.
• Maintained vendor booth organized, packed and transported supplies to studio with Founders after an edition of the Manhattan Vintage Clothing Show & Sale.

New York, New York, United States

• Created memorable shopping experiences by imparting brand history and product knowledge to high-value prospects and VICs.
• Utilized Shopify POS to process and fulfill phone/online orders, wrote product copy and entered inventory data via Shopify Admin.
• Maintained visual standards and dressed mannequins and forms in new product with efficiency, creating visual harmony, triggering traffic, and product discovery.

New York, New York, United States

• Clarified Spanish exam and project queries during Walk-In hours and by appointment for Textile Science and Woven Product Development students.
• Collaborated with Employee Assistance Program by providing Textile Science help to those enrolled in related courses during a special 3-hour weekend session.
• Developed FIT-ABLE participants' confidence in Spanish grammar and phonetics during weekly tutoring sessions.

New York, New York, United States

• Counter sourced trims and fabrics using press samples as reference to learn about domestic sampling and short-run manufacturing in New York's Garment District.
• Updated data on Cut Tickets, Cutter's Must, BOM, and Raw Material Tracker files and created Style and UPC numbers on AMT ERP Software.
• Sorted, steamed garments, dressed models, and returned looks in garment bags to studio for brand during NYFW Men’s.

New York, New York, United States

• Acquired swatch cards and sample yardage fitting seasonal shirting, tailoring, and outerwear design briefs alongside Fabric Managers.
• Catalogued fabric samples in company archive according to mill name and season, easing redevelopment of a woven quality.
• Placed confirmed yarn wrappings and swatches onto color/fabric boards and maintained data integrity in Excel and RLM Apparel Software.

Bachelor Of Science (B.S.)

Associate In Applied Science - Aas