Yanfeng Chen Email & Phone Number

中国 北京市 西城区

1. Reporting to CEO, leading a 40 people team.2. Responsible for company strategy, marketing and sales.Achievements:1. Built marketing team and marketing research center (MRC) from 0 to 1, designed the working model, and initiated the Company Branding Day program, 3i Award program.2. Developed 2022/2023 company strategy and “Customer Focus” total solution.3. Re-organized sales team structure, strengthened the BD, key account and life science function, optimized… Show more 1. Reporting to CEO, leading a 40 people team.2. Responsible for company strategy, marketing and sales.Achievements:1. Built marketing team and marketing research center (MRC) from 0 to 1, designed the working model, and initiated the Company Branding Day program, 3i Award program.2. Developed 2022/2023 company strategy and “Customer Focus” total solution.3. Re-organized sales team structure, strengthened the BD, key account and life science function, optimized regional coverage, target to achieve 30% growth (2023 VS 2022).4. Deep understanding of the whole scientific instrument industry market situation and newest marketing working model from the perspective of 3rd party platform.Xinlifang is the most leading internet platform, with two websites: instrument.com.cn and woyaoce.cn. It works special for both scientific instruments and life science instruments, as well as the testing and inspection industry. Xinlifang established in 1999. Now is the new third board company with stock code: 831401 ( National Equities Exchange and Quotations（NEEQ，全国中小企业股份转让系统，新三板）.北京信立方科技发展股份有限公司成立于2005年，是国家高新技术企业和中关村高新技术企业，科学仪器及检测行业新三板上市第一股，2021年成功入选“专精特新”中小企业认定名单。旗下运营两大专业网站：仪器信息网、我要测网。秉承以信息化带动中国科学仪器及分析测试行业健康快速发展的宗旨， 为数千家科学仪器企业及检测机构提供专业SAAS服务和信息服务。 Show less

Beijing

Reporting to Senior Director of China Corporate Marketing, lead four team members, responsible for developing, implementing vertical marketing strategy in association with key partners; market & competitor analysis; establishing, maintaining KOL platforms to strengthen brand leadership; developing customer value propositions and total solutions for whole portfolio; managing the budget, effect of marketing campaigns; engaging in BD projects to aim for business growth; training & coaching.

北京

Lead 2 cross-functional teams (Energy & Chemical & Materials and GC);Develop, plan, and execute marketing strategies for Energy, Chemical, Materials, Environmental and Gas Chromatography product lines; Performe life-cycle management for products, e.g. Positioning, Budget, NPI, Sales Support, Solution; Manage KOL & customer relationship; marketing research; business review with global team.

Reporting to Marketing Director, led 5 staff, responsible for planning, executing marketing activities around 9 product lines; developing, maintaining expert networks; defining pricing, NPI and competitive strategies; providing technical support & training for inside teams and dealers; team management. Whole life cycle product management

Master'S Degree, Materials Science & Engineering

Bachelor'S Degree, Polymer Materials Science & Engineering