Yang Cheng Email & Phone Number

New York, Ny, Us

New York, New York, Us

San Francisco, California, Us

• Designing and iterating on a data-driven platform for real estate investors• Leading 15+ user sessions (IDIs, contextual inquiries, and participatory design) to uncover untapped product opportunities• Taking product end-to-end from creating personas, user flows to usability testing and building high-fi prototypes• Collaborating with PMs, Designers and Data Scientists at Kiavi over the 8-month project to ideate and implement features

• Designed, built and regularly updated company’s 2 websites (see readyai.org)• Led a 3-person startup to write and deploy a semester-long AI curriculum for a Pittsburgh high school• Designed and coded programming projects to teach 100+ kids coding skills and AI concepts such as computer vision

Boston, Massachusetts, Us

• Own all lead generation efforts including content, email, events, and social media, growing marketing leads by over 30% • Manage the technicalities of marketing technologies and handling integrations and data syncs (Salesforce, marketing automation platform, Zapier)• Perform content audit and analyze website data for a website redesign project• Plan events and manage all pre- and post-event communications• Trained three marketing interns in email marketing and copywriting

Cambridge, Ma, Us

• Managed all paid search campaigns, developed and implemented A/B tests to optimize for performance• Directed and produced 3 videos to promote events, with 1K organic views each• Analyzed product usage data to generate insights for user acquisition• Produced content for and managed social media accounts, including photographing, editing, writing copy

• Screened and recruited patients for a study investigating the impact of mindfulness on chronic pain recovery• Performed chart reviews, data entry and literature search

• Developed content for social media including photo, video and copywriting• Planned marketing events and managed follow-up communications• Maintained Salesforce CRM

• Planned and executed daily excursions and activities for a two-month-long study abroad program • Calculated budgets and managed all details of 3 large-scale events, e.g. orientation and graduation • Supervised 4 Residential Counselors and led weekly meetings to discuss team goals and initiatives • Assessed student needs and customized events to cater to their interest

San Francisco, California, Us

• Oversaw activities at the customer support hub, set team goals and led morning meetings• Co-drafted a customer support training manual, coached incoming interns in customer service skills and handling of statistical data• Provided customer support to Uber riders and drivers, including updating drivers' payment as well as detecting fraudulent trips• Extracted data for a report that compared demand in different city locations

Master Of Science - Ms, Human Computer Interaction

Bachelor Of Science (B.S.), Cognitive And Brain Science