Yang (Eileen) Wu Email & Phone Number

Shanghai City, China

Shanghai City, China

- Due Diligence on a Global Video Communications PaaS for a top PE: Projected market growth by different end-use incl. Social, Education, Media & Entertainment; analyzed 250 global developers’ decision-making process by interview and survey- Due Diligence on Brand E-commerce Business Partners for a top PE: Identified the key success factors and potential risks of top Taobao and JD partners; analyzed their capabilities in terms of platform competiveness, MCN production and efficiency- Due Diligence on New Retail for top PE and VC clients: target companies covering convenience stores, supermarkets, specialist retailers, unmanned kiosks and pre-warehouse; identified their value creation from both supply and demand sides- In-depth Industry Research on Consumer Goods: covering bottled water, energy drink, yoghurt, beauty and apparel category; evaluated major and rising players' current state in terms of profitability, growth and volatility- Due Diligence on a leading TechFin company for a Sovereign Fund: identified the development trend of China online wealth management market; assessed platform competitiveness and validated key assumptions for financial projection modelling- Business Planning for a high-end Rehabilitation Hospital: understood the development trend of China and US rehabilitation market; assessed and predicted TAM of domestic rehabilitation hospital and rehabilitation robot manufacturer

Shanghai City, China

Management Consulting- Researched China banking back-office operation strategy from key aspects of operating model, organizational structure, performance management, risk management, system application and cost management, with 20 major banks involved. Analyzed common industry practice and differentiations. Delivered a benchmarking report that guides domestic banks on how to optimize their back-office operations.- Conducted current state assessment for a world leading lock manufacturer through onsite interviews and observations with 11 representative legal entities involved. Identified gaps and deviations against Shared Services readiness. Recommended a Target Operating Model that best fits the business based on current organizational maturity and change impact acceptance level.- Engaged in a business transformation project for a multinational insurance company. Supported operation target model design, FTE assessment, function model design and sourcing recommendations.- Managed the Role Mapping and Training delivery of one of the largest SAP implementations for the world’s leading pharmaceutical company, approximately 6,500 employees, spread across 40 geographical sites. Supported the business to get ready for the financial and commercial process changes.- Engaged to support a European automobile manufacturer’s Finance Shared Services transition in migrating its Asia’s finance back office functions to South East Asia.

Master'S Degree, Marketing

Coursework: - Marketing Strategy - Marketing Research - Behavioral Analysis for Marketing Decisions - Branding and Marketing.

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services

Coursework: - Marketing - Consumer Behavior - Financial Mangement - Accounting - Economics

Exchange Program, International Marketing

The Highest Scholarship offered by Huoyan Fund for Overseas Exchange Programs