Yang Fei Email & Phone Number

中国 上海

• Run the lifecycle of 3 regular course programs – Scholastic World of English, Explorer, and Wizardo Communicated with local key partners in China to dig out their potential needso Conducted customer research with parents to understand their needs and translated them into action planso Prepared research report, summarized customer insights, and developed user stories for relevant stakeholders to decide for the next update of the products • Be responsible for the devlopment and promotion of Scholastic Guided Reading Programs in Chinao Scaffolded a guided reading product development plan targeting lcoal students from 4 to 12 years’ old o Conducted content sorting and localization to cater to EFL students’ language learning habit and English proficiency level o Delivered 3 localized guided reading packages to Chinese students o Promoted Scholastic Guided Reading Programs among franchisees • Led product training team to realize the safe launch and delivery of the products o Organized both offline and online training programs for local partners to comprehend the course products, standardize the teaching procedure, and meet all the education targets o Arranged on-site support for local partners to solve their specific problemso Supported sales and marketing teams to promote the products to potential local partners

上海

• Conducted market research to understand the general trend in online English training market, and investigated competitors and potential collaborators in the market• Examined the segment of entry-level English learner, uncovered their potential needs, and decoded their expectations for online English learning product• Translated the needs and expectations into business opportunities, recommended feasible solutions, and explored possible directions for product development • Defined product concept and created user stories to visualize it, then shared all the insights, concepts, and plans with relevant stakeholders• Optimized the current sales procedure by providing WeChat mini-program support as a demo tool to improve customer experience and uplift contract-signing rate• Developed WSE online open class product, coordinated both internal and external resources to achieve the product launch, spread through digital marketing tools, and achieved final leads-generation

Shanghai, China

• Was fully responsible for test-prep product in EF Kids and Teens, conducting market research, exploring customer demands, and analyzing products’ strengths and weaknesses in the market• Defined the product vision in accordance with EF mainstream English course products, highlighted the product’s uniqueness in the market, and proposed feasible solutions for product development• Initiated each update of the product according to the market changes and customers’ new demands• Conducted product testing during trial and soft launch stages, synchronizing feedback with tech and content teams • Schemed launching plans, and cooperated with sales, operation, and marketing teams to achieve the final launch of product

Shanghai, China

• Conducted market analysis, combined with corporate strategy and advantages to design test-prep programs• Synchronized information with operation, design, tech, and marketing teams to ensure the consistency of test-prep programs’ development and marketing • Supervised 7 test-prep consultants and arranged the timeline of test-prep content research and development

The 18-month MBA program at CEIBS helps me develop my business acumen and responsible leadership competence. It enhances both my understanding of academic knowledge in the field of business and soft skills in networking.

Shanghai, China

• Facilitated the implementation of TOEFL and SAT-prep courses in company’s international curriculum centers• Operated training programs in these international curriculum centers• Recruited, trained, and evaluated test training teachers for these centers• Arranged curriculum designs for varied test-oriented programs with different academic purposes• Conducted TOEFL and SAT lectures, and facilitated students' self-preparations for the tests in the long run

Calgary, Canada Area

▪ Conducted English lectures, and facilitated discussion on various topics in class▪ Organized a variety of activities to arouse students' interest in learning

硕士, Mba

Activities and Societies: VP of Education Club

Master Of Arts (M.A.), Applied Linguistics

Bachelor Of Arts (B.A.), English/Language Arts Teacher Education