Yang Gu Email & Phone Number

Beijing City, China

♦ In order to help the Taiwanese leading font design brand DynaFont entering Mainland China market, we created a digital campaign My Word, My Creed to engage with the target audience. By integrating brand concept into fun manifestos and interactions, we successfully grew preference for the brand, in the meantime, boosted product trial.♦ Major work for DynaFont included weibo & wechat operation, UX planning, campaign mini-site and official website landing page design and production, POSM design and production, etc.♦ vivo X27 social media interactive campaign, amplified product benefits during the hit reality show The Big Band.♦ Event management at Dior back-stage cosmetics launch in Chengdu and Dior Kaws event in Beijing.

Beijing

♦ Management of the social media retainer and projects for Bacardi group, in charging of Bacardi rum and Dewar’s whiskey. Implemented digital communication strategy, KOL corporation plan, seasonal creative idea for product promotion, copy writing, etc.♦ Managed the PR retainer and projects of the high-end watch brand HUBLOT of LVMH group and Luxottica Eyewear Group, the largest eyewear group in the world.♦ Explored celebrity endorsement, influencers and stylists’ seeding opportunities.♦ Maintained the media relations and expanded the media pool.

Beijing City, China

♦ Served Cartier in PR retainer incl. communication strategies development, media relation management and copy writing, later in the project planning and management of Cartier events from 2014 to 2015, and participated in brand reputation management incl. key issues identification, key messages writing, issue management media database establishment, social listening & issue alerts, spokesperson training, etc.♦ Besides Cartier, managed the public relation activities for brand and organization such as Muxin Art Museum, L’Oreal, Jumeirah Group, Bentley, Givenchy, Forevermark, etc.♦ Developed strong relationships with key lifestyle and general media, including magazines, newspapers, websites, TV and digital media. Conducted the professional networking.♦ Implemented the following events as a team leader.1）Cartier the Making of Art Chengdu Exhibition in 20152）Muxin Art Museum Opening Ceremony in 20153）Cartier Women’s Initiative Awards in 20154）Cartier High Jewelry Event in 20145）Cartier Jeanne & Louis Event in 20146）L’Oreal Beauty for a Better Life Campaign in 20147）Bentley GT3-R Launch in Macau in 2014♦ Experienced in content management, including but not limited to message house, bilingual press releases, fact sheets, MC scripts, briefing books, etc.

文学士, 汉语言文学、英语双学位

Exchange Student, Humanity Department