As the CMO and co-founder of SnapBlend, my role merges strategic vision with practical execution, aiming to position our startup as a leader in the field of AI-driven graphic processing. My journey from conceptualizing SnapBlend's unique value proposition to leading our market entry strategy exemplifies my commitment to innovation and excellence. I lead a dynamic marketing team that relies on a data-driven approach, utilizing analytics to deeply understand consumer behavior and thus tailor our communication strategy. Collaboration is central to our strategy, where we work closely with the product development team to ensure our solutions meet the needs and desires of our target customer base. I advocate for a multi-channel marketing strategy, fully leveraging the power of digital platforms to enhance brand visibility and user engagement. At SnapBlend, we're not just selling a product; we're promoting an innovative lifestyle. My mission is to drive our startup to new heights through creativity, passion, and unwavering determination.

Fully responsible for the company's operations, especially the sales part. During my tenure, the company's sales reached 60 million RMB/year, successfully maintained nearly 20 long-term clients, and expanded 8 new major customers.Coordinated relationships between sales, supply, and production according to customer orders, resolving potential issues among the departments to ensure smooth operation of orders and on-time delivery.Regularly provided the latest sales figures and statistics to the board of directors each month, analyzing and comparing them with the previous month/quarter and the same period last year to identify the main reasons for sales increases or decreases. Adjusted or optimized sales strategies based on sales channel performance to adapt to market changes, achieving consecutive growth in the third quarter of 2013.Developed detailed budgets for various activities based on market expansion goals and plans, such as the annual Canton Fair budget of 1 million RMB, realizing related sales of 8 million RMB.Monitored real-time differences between actual expenditures and budgets to ensure not exceeding the budget. Based on sales data analysis and market demand, worked with the HR department to determine staffing needs and job requirements. Screened candidates meeting job requirements, participated in the interview process, assessed candidates' skills, experience, and cultural fit, and made recruitment decisions. Under my leadership, the sales team grew from 6 to 26 people, accounting for 60% of the company's total staff.Collaborated with the HR department to establish clear job requirements and standards for each sales position, ensuring recruits had the necessary skills and experience. Regularly reviewed and updated job requirements to align with the company's goals and strategies as the company and market evolved. Provided necessary training and guidance to new employees, ensuring they understood and met job requirements.

Responsible for formulating and implementing the company's overall sales plan in line with the annual goals. Under my leadership, the sales team consistently achieved over 20 million RMB in clothing sales orders annually, with a record high of 32 million RMB in 2004.Actively participated in international business platforms like the Canton Fair and Huajiao Fair, successfully developing several well-known international brand clients. For example, at the 2004 Canton Fair, I engaged in in-depth communications with representatives from the French brand JULES, ultimately signing an order worth 5 million RMB. Additionally, I established long-term cooperative relationships with brands like El Corte Ingles from Spain, JC Penny from the USA, and Pepe Jeans from the UK.Regularly visited production factories to closely communicate with the factory manager and production team, ensuring production progress matched customer requirements. In 2005, for an urgent large order of export down jackets, I communicated and coordinated multiple times with the factory, timely adjusting the production line and finishing equipment, ensuring the order was completed and delivered on time.Established good relationships with fabric and accessory suppliers, ensuring high-quality and timely supply of raw materials. In 2005, due to global fluctuations in synthetic fiber and copper prices, I communicated timely with suppliers, preparing raw materials in advance for potential subsequent orders, locking in a favorable price, saving the company about 600,000 RMB in costs.Regularly collected and analyzed market information to understand competitive dynamics and adjusted sales strategies according to market changes. In 2004, in response to the emerging trend of casual clothing in the market, I adjusted the sales strategy timely, launching a series of new products, successfully attracting a large number of new customers, with a new customer growth rate of 30% that year.

Worked closely with the sales manager, participating in the formulation and execution of sales strategies. During my assistantship, our team completed the annual sales task, achieving 120% of the sales target, exceeding it by 20%, reaching a sales volume of 28.8 million RMB.Responsible for email communications with foreign clients, handling about 1200 order-related emails per month. For instance, once, an important British client had queries about order details, I communicated and resolved the issues within 24 hours, ensuring timely shipment of the order.Maintained close contact with the factory manager and other relevant departments, tracking and coordinating an average of 30 production orders per month. In the spring of 2002, due to raw material supply issues, production was delayed. I quickly communicated with the factory and clients, reformulated the shipment plan, and ensured 90% of the orders were delivered on time.To ensure product quality met client requirements, I visited the factory quarterly for on-site random inspections, inspecting an average of 80-100 products each time. In early 2003, I identified minor defects in a batch of products during an inspection, provided timely feedback, and worked with the factory on necessary repairs, successfully avoiding the shipment of about 5000 defective products, saving the company an estimated 20,000 USD in potential losses.