 Develop and implement marketing and communication plan, evaluate marketing activities effectiveness. Create and maintain social media platforms, manage social media campaigns and day-to-day activities. Analyze, review, and report on effectiveness of campaigns. Collaborate with agencies and other vendor partners. Manage events from exhibition, customer events, partner events, investment, group-buying, vendor briefing, new store opening. Plan online and offline promotion, onsite management. Conduct market research and evaluate competition situation, monitor and track external competitor marketing activities to develop appropriate marketing strategies. Develop different marketing materials including collateral, images, business brochure, videos, ect.

1. According to GBI global plan and methodology, coordinate and execute internal communications activities across the project, develop project communication plan, build bridge among different functions to meet project goals and objectives, erase all the gaps and barriers2. Change management. Analyze and identify all the changes and opportunities throughout the project process, define the scope of the Change Management processes according to project methodology and procedures to minimize the resistance and concern. Influence staff and get them to move toward a common goal. Provide updates and progress reports to senior managers 3. Manage internal communication tools with different purposes and target across different functions, including project meetings, training sessions, intranet, email, Town Hall meeting to maximize communication effects. Design and execute questionnaires during different phases of the project, collect and analyze data for change management use4. Develop content and update website and online social collaboration tools as well as identify new or expand use of existing tools5. Assist Marketing/Communication department interview and publish news on products and services, successful stories on products in the industrial magazines. 6. Plan and execute internal events, such as town hall meeting, kick-off events, team buildings, booth day and employee briefings

1. Plan and develop communication plan in China; implement overall development and activities of communication strategies from Marketing/Communication Manager2. Improve brand awareness and brand image through multiple communication channels3. Optimize the use of all external communication channels available: the internet, social media, press releases, case stories, sales promotion materials, e-marketing, exhibitions and events, etc4. Ensure effective internal communications via newsletters, posters, intranet5. Work cooperatively with Sales and Marketing managers for projects and promotions; support sales to develop and maintain product marketing material to promote products successfully in China6. Plan, organize, execute and manage marcom events including customer and partner events, technical seminars, training sessions, staff meeting, new-year party, team building activities, anniversary events, donation ceremony, etc7. Translate communication materials, such as CEO letter and company related articles, coordinate and monitor the translation quality by service providers8. Manage crisis public relations issues to maintain company image and reputation; execute social media marketing strategy and implementation plan, provide requirements and insights by working closely with social media agency, manage social media content and day-to-day activities

1. Assist marketing manager to do annual and month plans; use marketing tools to promote magazine2. Plan, organize and execute customer event, such as Private Banquet; plan and attend various luxury exhibitions to promote products and collect useful data 3. Design questionnaires and interview potential readers to get feedback and first-hand data; collect and analyze data on readers and competitors4. Develop B2B circulation channels, such as private banking, top private clubs, shopping malls, hotels5. Develop a variety of communications materials, including but not limited to fact sheets, special notices, and press releases